Future of the Education and Knowledge Economy

1
00:00:03,629 --> 00:00:08,339
Welcome to visionaries where we
explore stories, strategies and

2
00:00:08,369 --> 00:00:12,389
insights from the world's most
inspiring entrepreneurs, brands

3
00:00:12,389 --> 00:00:16,289
and creators. Were on a mission
to help visionaries like you

4
00:00:16,289 --> 00:00:20,219
stand out and monetize their
knowledge, influence and message

5
00:00:20,249 --> 00:00:24,959
online. Exploring topics like
business marketing, creativity,

6
00:00:25,229 --> 00:00:28,709
and personal development. Let's
build your vision for a happier,

7
00:00:28,709 --> 00:00:32,519
more meaningful life, business
and community together.

8
00:00:38,160 --> 00:00:40,710
Today, we are talking with
Darren winter Ford, he is the

9
00:00:40,710 --> 00:00:44,910
CEO and founder of Ed app. And
he has extensive experience

10
00:00:44,910 --> 00:00:48,300
building mobile apps and pushing
the boundaries of innovation. As

11
00:00:48,300 --> 00:00:51,870
a pioneer in the micro learning
space at apps teams led by

12
00:00:51,870 --> 00:00:55,050
Darren are established, and
Cindy London, Manila, in New

13
00:00:55,050 --> 00:01:00,000
York. Today, the app platform
has a wide reach where around

14
00:01:00,000 --> 00:01:03,510
50,000 lessons are completed
every single day in over 90

15
00:01:03,510 --> 00:01:06,180
countries around the world. And
Darren is all about

16
00:01:06,180 --> 00:01:09,660
democratizing education and
learning, and making it

17
00:01:09,660 --> 00:01:14,970
accessible to countries, people
and workplaces all around the

18
00:01:14,970 --> 00:01:19,350
world. So today, join Deron and
I as we explore how you can use

19
00:01:19,380 --> 00:01:22,890
ad app in your own visionary
business. Darren, it's so good

20
00:01:22,890 --> 00:01:24,240
to have you on the show. Yeah,
thanks

21
00:01:24,240 --> 00:01:24,810
very much. Thanks

22
00:01:24,810 --> 00:01:27,810
for having me. Well, for those
who are getting introduced to

23
00:01:27,810 --> 00:01:31,710
you, tell us a little bit more
about what you do, what your

24
00:01:31,710 --> 00:01:34,770
businesses app, and all things
going on for you.

25
00:01:34,830 --> 00:01:39,300
So it up is a mobile based LMS.
You know, in really simple

26
00:01:39,300 --> 00:01:43,410
terms, it's a tool that is
deployed by teams looking to,

27
00:01:43,710 --> 00:01:49,110
you know, level up, and be able
to, you know, be trained, and

28
00:01:49,140 --> 00:01:54,000
usually within a workforce
situation predominantly. And,

29
00:01:54,270 --> 00:01:58,650
and yeah, as I suggested, it's
really a way for teams around

30
00:01:58,650 --> 00:02:04,230
the world, you know, to receive
their workplace learning in bite

31
00:02:04,230 --> 00:02:08,610
sized chunks of micro learning.
So think about us as the the

32
00:02:08,610 --> 00:02:12,450
tweeter of the of the learning
world. In the workforce, it's

33
00:02:12,450 --> 00:02:15,480
small, digestible chunks of
learning, you know, three or

34
00:02:15,480 --> 00:02:18,900
four minutes long delivered at a
higher frequency than your

35
00:02:18,900 --> 00:02:21,120
traditional e learning model.
You know,

36
00:02:21,120 --> 00:02:23,280
I think this is so powerful. And
that's why I wanted to talk to

37
00:02:23,280 --> 00:02:27,450
you more about this is a lot of
those watching or listening. A

38
00:02:27,450 --> 00:02:31,440
lot of you sell online courses
or consulting products, where

39
00:02:31,440 --> 00:02:35,160
your businesses are maybe not as
enterprise level or you know,

40
00:02:35,160 --> 00:02:39,510
those those who you need that
big LMS. And it's interesting,

41
00:02:39,540 --> 00:02:42,690
because I came from a massive
Corporation where we had

42
00:02:42,870 --> 00:02:47,190
versions of that, I'll call it
archaic, it wasn't super robust,

43
00:02:47,190 --> 00:02:51,240
or especially like nowadays,
we'd much prefer to consume,

44
00:02:51,270 --> 00:02:54,630
right, like you're doing in
micro bite sized pieces of

45
00:02:54,630 --> 00:02:57,750
content, which I think is a lot
more powerful, and versus

46
00:02:57,750 --> 00:03:00,600
watching a mandatory 60 minute
training in the middle of your

47
00:03:00,600 --> 00:03:06,750
work day. And, and so something
that I find, like, you know, for

48
00:03:06,750 --> 00:03:10,110
for the audience we're speaking
to and those who are all about

49
00:03:10,110 --> 00:03:13,950
selling their knowledge and
delivering a learning type

50
00:03:14,490 --> 00:03:18,570
material and content to their
audience, how can app possibly

51
00:03:18,570 --> 00:03:22,590
benefit them? Whether they're in
a small to midsize business?

52
00:03:22,800 --> 00:03:26,160
Yeah, we call it that, that
phenomenon of the old, archaic,

53
00:03:26,190 --> 00:03:30,120
you know, it's what we realized
was, you know, in people's

54
00:03:30,270 --> 00:03:33,600
workplaces or professional
lives, you know, it's like

55
00:03:33,630 --> 00:03:36,900
Flintstones, when it comes to
engaging with learning material,

56
00:03:36,960 --> 00:03:39,270
and then they walk out the door,
and it's the Jetsons, and

57
00:03:39,270 --> 00:03:42,180
they're on Instagram, Facebook,
tick tock with these beautiful,

58
00:03:42,210 --> 00:03:46,950
you know, user experiences. And
so really, our mission was to,

59
00:03:47,310 --> 00:03:49,650
first of all, not only
democratize learning and make it

60
00:03:49,650 --> 00:03:52,320
more accessible, which I'll talk
about, but the second thing is

61
00:03:52,320 --> 00:03:56,010
to just make it a modern and
engaging experience for the, for

62
00:03:56,010 --> 00:04:02,190
the audience, for the learner.
And we had a look around, like

63
00:04:02,190 --> 00:04:05,160
you, we've all been exposed,
everyone in my team has been

64
00:04:05,160 --> 00:04:08,310
exposed to those 90 or 60
minute, you know, learning

65
00:04:08,310 --> 00:04:11,580
intervals that we're all forced
to do. And again, it goes

66
00:04:11,580 --> 00:04:13,800
straight over your head, it's in
one ear and out the other, as

67
00:04:13,800 --> 00:04:19,140
they say. And we really started
to think about well, okay, you

68
00:04:19,140 --> 00:04:25,140
know, that the smartphone really
changed the workplace in, you

69
00:04:25,140 --> 00:04:30,570
know, the lights, you know,
probably 2016 and, and beyond

70
00:04:30,570 --> 00:04:34,170
as, bring your own device became
something standard in the

71
00:04:34,170 --> 00:04:39,570
workplace. And we began to see
the ability for, you know, the,

72
00:04:39,720 --> 00:04:43,440
I guess, Business Solutions
really being something

73
00:04:43,440 --> 00:04:48,960
legitimate on a smartphone. And
so, the way I would talk about

74
00:04:49,230 --> 00:04:54,090
edip, if, as a content creator,
is essentially you know, we have

75
00:04:54,090 --> 00:04:57,270
a no code offering tool that
again, going back to

76
00:04:57,270 --> 00:04:59,970
democratizing learning, it's
very easy to use. It's free

77
00:05:00,000 --> 00:05:05,280
accessible. And we realize that
we, if we could combine that

78
00:05:05,280 --> 00:05:09,870
with delivery, that goes out to
a smartphone, again, where it's

79
00:05:09,870 --> 00:05:12,390
very different to what the rest
of the industry really does,

80
00:05:12,390 --> 00:05:15,660
which is this traditional kind
of SCORM file that, you know,

81
00:05:15,660 --> 00:05:21,540
you slave over, you upload that
to the LMS of a client, for

82
00:05:21,540 --> 00:05:25,500
example. And then you know, that
sort of feedback loop is

83
00:05:25,500 --> 00:05:28,710
completely broken, the LMS
receives all the analytics, the

84
00:05:28,710 --> 00:05:31,200
content off is left in the dark,
and they don't know how well

85
00:05:31,200 --> 00:05:33,780
it's done, you know, there were
areas that people struggled

86
00:05:33,780 --> 00:05:37,500
with. And that's what we found
was was really broken. And so

87
00:05:38,700 --> 00:05:41,940
with, with our product that we
put together, there's no code

88
00:05:41,940 --> 00:05:44,940
offering tool, this ability
deleted straight out to a

89
00:05:44,940 --> 00:05:51,630
smartphone, and guide the author
into how to make it these small,

90
00:05:51,990 --> 00:05:57,240
bite size digestible pieces. And
use gamification which is

91
00:05:57,240 --> 00:06:01,890
embedded into the platform,
enable them if they want to be

92
00:06:01,890 --> 00:06:05,190
able to sell courseware quite
easily using a payment gateway,

93
00:06:05,190 --> 00:06:08,430
and they can you know, stripe or
whatever it is that can help

94
00:06:08,490 --> 00:06:11,820
them whatever their payment
gateway provider of choice is,

95
00:06:12,870 --> 00:06:15,870
and then be able to provide
actually a learning intervention

96
00:06:17,250 --> 00:06:22,350
for you know, clients or team
members, that is a highly

97
00:06:22,350 --> 00:06:26,250
engaging one and might talk to
them using push notifications,

98
00:06:26,250 --> 00:06:29,760
and, and those kinds of things,
to be able to engage with an

99
00:06:29,760 --> 00:06:34,500
audience, let's say for, you
know, four times a fortnight

100
00:06:34,500 --> 00:06:39,630
versus, you know, 116 minute
intervention. And what we've

101
00:06:39,630 --> 00:06:43,980
found is that is that in doing
that, not only is it much more

102
00:06:43,980 --> 00:06:49,020
accessible, it's a hopefully a
pleasure to use that app. But

103
00:06:49,020 --> 00:06:54,240
also, it's actually better for
the, for the learner. And I say

104
00:06:54,240 --> 00:06:57,210
that it's not just more
engaging, and people, you know,

105
00:06:57,240 --> 00:07:01,410
are much more likely to want to
complete the content. But also,

106
00:07:01,410 --> 00:07:04,650
it's like, those intervals, you
talked about the 90 minutes, if

107
00:07:04,650 --> 00:07:08,130
we compare it to a gym, going to
the gym once a week for 90

108
00:07:08,130 --> 00:07:12,210
minutes, and you know, busting
your gut versus going three

109
00:07:12,210 --> 00:07:16,380
times for 20 minutes, you know,
and doing, you know, arguably

110
00:07:16,380 --> 00:07:20,430
less time, but going at a
shorter interval, you'll have a

111
00:07:20,430 --> 00:07:23,160
much greater impact, and your
brain works exactly the same

112
00:07:23,160 --> 00:07:28,590
way. And so it's not only a
fantastic user experience on the

113
00:07:28,590 --> 00:07:31,500
smartphone, but it's actually,
you know, it's much more

114
00:07:31,500 --> 00:07:35,400
memorable, and it's better for
the learner as well. So key

115
00:07:35,400 --> 00:07:38,640
concepts that are being
explored, we can actually get

116
00:07:38,640 --> 00:07:41,070
that to resonate much better
with a learner delivered out on

117
00:07:41,100 --> 00:07:44,370
an app and, you know, primarily
smartphone delivery, than the

118
00:07:44,370 --> 00:07:46,170
traditional methods that are out
there at the moment.

119
00:07:46,320 --> 00:07:49,920
I think that's so powerful too,
because, you know, as as much

120
00:07:49,920 --> 00:07:53,730
with my own personal journey,
but also adapting to the

121
00:07:53,730 --> 00:07:57,720
innovations of today and the
attention span. A lot of times,

122
00:07:57,750 --> 00:08:03,000
you don't really get any, any
wins or actual items. Or it's

123
00:08:03,000 --> 00:08:06,630
just, it's overwhelming. And so
to me, the bite sized pieces of

124
00:08:06,630 --> 00:08:10,860
content are huge, to adapt. And
you're the first platform by the

125
00:08:10,860 --> 00:08:13,590
way that I've heard, that
focuses on educating people

126
00:08:13,590 --> 00:08:15,030
about this new way of doing
things.

127
00:08:15,870 --> 00:08:18,900
Yeah, and we really spend a lot
of time with, you know, there

128
00:08:18,900 --> 00:08:21,870
are 1000s of people, obviously,
using the platform as content

129
00:08:21,870 --> 00:08:24,570
creators. And we spend a lot of
time talking about the trust

130
00:08:24,570 --> 00:08:29,670
between the author and the and
the learner. And if, you know,

131
00:08:29,670 --> 00:08:33,030
it's sort of a mask, that when
you open up the app, you see how

132
00:08:33,030 --> 00:08:35,880
many minutes, you know, this
lesson is actually going to

133
00:08:35,880 --> 00:08:39,510
take. And we talked about
building the trust with the

134
00:08:39,510 --> 00:08:42,180
learner that if I get a
notification that, okay, there's

135
00:08:42,180 --> 00:08:46,290
something new available, that
the minute used that sort of

136
00:08:46,290 --> 00:08:49,710
breaking that trust, and I open
it up, and it says this takes 35

137
00:08:49,710 --> 00:08:53,550
minutes to complete, you're
going to end up like the rest of

138
00:08:53,550 --> 00:08:56,610
the learning community being
pushed to the, you know, you

139
00:08:56,610 --> 00:08:59,970
know, the stiring of the inbox,
or that, yeah, I'll get to this

140
00:08:59,970 --> 00:09:04,470
later, or flag that that gets
moved to one side. And once that

141
00:09:04,470 --> 00:09:09,060
behavior starts, you know, we
all know it's one of those, one

142
00:09:09,060 --> 00:09:12,510
of those interventions, it's
going to happen on the 31st day

143
00:09:12,510 --> 00:09:15,990
of the of the month, right? It's
that job, and I need to make

144
00:09:15,990 --> 00:09:18,930
sure I do that. And so we do
talk about the trust between the

145
00:09:18,930 --> 00:09:20,970
author and the learner that
look, these are really small

146
00:09:20,970 --> 00:09:24,240
interventions. So exactly as you
said, you can do it while you're

147
00:09:24,240 --> 00:09:26,550
waiting for the subway while
you're waiting for the bus. You

148
00:09:26,550 --> 00:09:29,280
can do it in that downtime
you've got, you know, waiting

149
00:09:29,280 --> 00:09:32,280
for your Tinder date to show up,
you know that that's the type of

150
00:09:32,670 --> 00:09:37,470
the time we're looking at here
to try and be able to put these

151
00:09:37,470 --> 00:09:40,680
little micro learning moments
throughout a learner's week.

152
00:09:41,370 --> 00:09:44,550
That will result in a much
better engagement rate and much

153
00:09:44,550 --> 00:09:47,460
better results, then, yeah,
look, you're going to have to

154
00:09:47,460 --> 00:09:50,070
try and find 35 minutes for this
at some stage in your week.

155
00:09:50,370 --> 00:09:53,910
Well, yeah, we all know, that's
the easiest thing to push aside.

156
00:09:54,599 --> 00:09:57,869
Yeah, definitely. What one thing
I'm thinking of use cases to

157
00:09:58,079 --> 00:10:04,109
where obviously from a For side,
you have the standard trainings

158
00:10:04,109 --> 00:10:07,889
around maybe harassment or
workplace culture, you know,

159
00:10:07,889 --> 00:10:10,259
things like that, that are
standard to especially larger

160
00:10:10,259 --> 00:10:14,369
corporations. But, you know,
from a learning management

161
00:10:14,399 --> 00:10:18,359
perspective, would you say that
in there are like internal

162
00:10:18,359 --> 00:10:22,049
training specific to certain
roles and departments and

163
00:10:22,049 --> 00:10:23,549
functions that accompany Yeah,

164
00:10:24,480 --> 00:10:28,530
yeah, we see the use case, you
know, I can tell, you know, we

165
00:10:28,530 --> 00:10:30,690
can sit here for half an hour
and talk about the amazing

166
00:10:30,720 --> 00:10:33,840
things that we some teams doing
with it. But yeah, just to get

167
00:10:34,050 --> 00:10:39,000
an idea on what because it's,
it's, you know, it's so easy to

168
00:10:39,000 --> 00:10:44,160
author content, it enables
anyone that as an author, to be

169
00:10:44,160 --> 00:10:48,000
able to really segment and
target lessons very, very

170
00:10:48,030 --> 00:10:52,110
easily, because it's, it's so
quick to put them together. And

171
00:10:52,110 --> 00:10:54,540
so what you'll find is, if I, if
I start at the largest

172
00:10:54,540 --> 00:10:58,350
enterprise, we see, you know,
Global Automakers, we have

173
00:10:58,500 --> 00:11:03,240
clients that would have saved
more than 30,000 staff using the

174
00:11:03,240 --> 00:11:06,840
platform, and they'll be using
it, you know, every month. But

175
00:11:06,840 --> 00:11:12,540
if we drop down to even even
team sizes of of a dozen, where

176
00:11:12,540 --> 00:11:16,170
you've got passionate advocates
for learning, and it might be

177
00:11:16,170 --> 00:11:19,350
product knowledge, it might be
how to sell it might be How to

178
00:11:19,350 --> 00:11:22,290
Get home safely, it might be you
know, installing solar panels on

179
00:11:22,290 --> 00:11:26,760
a roof, or it might be
leadership principles, we can,

180
00:11:27,060 --> 00:11:30,870
because we've now got this
unprecedented ability to author

181
00:11:30,870 --> 00:11:37,050
very easily, that content flows
much more rapidly, and

182
00:11:37,050 --> 00:11:41,430
therefore, authors also, because
they need less time, are

183
00:11:41,430 --> 00:11:45,120
actually able to put in better
content and more specialized

184
00:11:45,120 --> 00:11:49,950
content for smaller teams. And
so rather than taking the

185
00:11:49,950 --> 00:11:53,520
generic approach, that's
probably, you know, really

186
00:11:53,520 --> 00:11:56,340
affected the industry where
people say, Okay, well, I've

187
00:11:56,340 --> 00:12:00,150
only got a dozen people in my
leadership team or, you know, I

188
00:12:00,150 --> 00:12:03,870
won't punch up cause for 20
people that I'm going to sell

189
00:12:03,870 --> 00:12:08,610
this to, rather than taking
something generic, like a

190
00:12:08,610 --> 00:12:12,150
LinkedIn learning or something
that's, let's say, in a more of

191
00:12:12,210 --> 00:12:16,620
an easy buy, that I can buy for
a few dollars a month, I can

192
00:12:16,620 --> 00:12:21,630
structure it out and push it Am
I sort of job's done. Our tool

193
00:12:21,630 --> 00:12:26,070
really enables you to give them
something much more specific,

194
00:12:26,070 --> 00:12:28,920
therefore something much more
relevant and find much more

195
00:12:28,920 --> 00:12:33,750
engaging. And we don't need to
go that no generic route, you

196
00:12:33,750 --> 00:12:39,330
know, any more for even smaller
teams. And so that means we've

197
00:12:39,330 --> 00:12:42,690
opened up and as I said, you
know, we're really democratized

198
00:12:42,690 --> 00:12:45,840
access to learning and it's not
just now in an enterprise that

199
00:12:45,840 --> 00:12:55,410
have 30,000 staff, we now see
teams of all sizes. And, and,

200
00:12:55,410 --> 00:13:00,240
you know, the most amazing uses
for the platform. One example

201
00:13:00,240 --> 00:13:04,320
would be the United Nations use
app. And they use it in war torn

202
00:13:04,320 --> 00:13:07,740
parts of the world, Afghanistan,
raw parts of northern Africa,

203
00:13:08,430 --> 00:13:11,820
and they are able to use it even
if they've got cohorts of 30 or

204
00:13:11,820 --> 00:13:15,000
40 people that they are trying
to be you know, changemakers

205
00:13:15,000 --> 00:13:19,110
within their societies. app is
that tool that enables them to

206
00:13:19,110 --> 00:13:22,650
deliver to those smaller cohorts
because again, the author and

207
00:13:22,650 --> 00:13:25,860
can be specialized and highly
specific to those groups of

208
00:13:25,860 --> 00:13:30,030
people. But they will also use
it to train up 1000s of people

209
00:13:30,030 --> 00:13:34,260
that they move through programs
every year around you know,

210
00:13:34,260 --> 00:13:37,890
Women's Entrepreneurship or you
know, emerging from war torn

211
00:13:38,190 --> 00:13:42,030
society, you know, fundamental
human rights, there's a great

212
00:13:42,030 --> 00:13:47,520
number of topics that they
educate on. And, and that's I

213
00:13:47,520 --> 00:13:51,180
think one of the most successful
things about the platform is its

214
00:13:51,420 --> 00:13:54,810
accessibility, which enables
highly targeted content, which

215
00:13:54,810 --> 00:13:58,440
then enables more engagement and
you know, people to hopefully

216
00:13:58,470 --> 00:14:00,420
fall in love with it with
learning again.

217
00:14:01,020 --> 00:14:04,290
Yeah, yeah. And, and I love
that, that mission and what you

218
00:14:04,290 --> 00:14:06,420
just said at the end, too, as
far as falling in love with

219
00:14:06,420 --> 00:14:10,710
learning again, because, you
know, our access to knowledge is

220
00:14:10,860 --> 00:14:14,880
is not lacking now and you know,
especially now with how much the

221
00:14:14,880 --> 00:14:18,600
Internet has really expanded
access information. But I think

222
00:14:18,600 --> 00:14:22,110
it's it's like you've mentioned
the targeted information. United

223
00:14:22,110 --> 00:14:26,790
Nations covers a broad range,
I'm sure of topics and resources

224
00:14:26,790 --> 00:14:30,810
that are needed for education,
but then you can get more micro

225
00:14:30,810 --> 00:14:35,100
and more focused. And one thing
that's that I love too, is that

226
00:14:35,850 --> 00:14:38,280
you talked about the
customization or as far as like

227
00:14:38,280 --> 00:14:42,720
payment portals, and setups that
you know, even those who are

228
00:14:42,780 --> 00:14:46,230
whether using it for internal
training, for external training,

229
00:14:46,470 --> 00:14:50,100
for even product selling in its
own way, right, that digital or

230
00:14:50,100 --> 00:14:53,310
knowledge based product, there
are opportunities across the

231
00:14:53,310 --> 00:14:57,690
board that adapt can apply. And
I think there's a lot of power

232
00:14:57,690 --> 00:14:58,710
in that. Yeah,

233
00:14:59,010 --> 00:15:02,040
yeah. Especially, you know,
obviously the growth during

234
00:15:02,040 --> 00:15:06,330
COVID of, you know, small
consultants looking at to where

235
00:15:06,330 --> 00:15:08,580
they want to deliver, they've
traditionally delivered face to

236
00:15:08,580 --> 00:15:11,160
face, or they've traditionally
delivered in some sort of hybrid

237
00:15:11,160 --> 00:15:16,080
model. And now going to, okay, I
need to continue to be able to

238
00:15:16,080 --> 00:15:21,180
train external parties, I need
to be able to sell my, my IP

239
00:15:21,240 --> 00:15:24,300
and, you know, to, to these
audiences around the world and

240
00:15:24,300 --> 00:15:28,890
deliver it in an engaging way.
So as a small consultant, you

241
00:15:28,890 --> 00:15:33,870
know, yeah. And up to a really
affordable edit plan, be able to

242
00:15:33,870 --> 00:15:36,270
put that content together, and
then deliver that out behind a

243
00:15:36,270 --> 00:15:40,650
payment gateway at scale, and
enrich those audiences. There's

244
00:15:40,650 --> 00:15:44,190
also a way for even for, we have
what's called a public content

245
00:15:44,190 --> 00:15:46,890
library, which anyone can
access, I think there's about

246
00:15:46,890 --> 00:15:50,040
800 courses in there, and
they're all absolutely free. And

247
00:15:50,040 --> 00:15:54,750
we've seen small consultants
also, who, you know, don't want

248
00:15:54,750 --> 00:15:58,080
to, let's say, you know,
giveaway that the majority of

249
00:15:58,650 --> 00:16:01,320
what's great about their
programs, but they're looking to

250
00:16:01,320 --> 00:16:04,770
try and put out into the
marketplace a taste of what they

251
00:16:04,770 --> 00:16:08,040
offer, and our public library
can can enable them to do that.

252
00:16:08,999 --> 00:16:12,299
Yeah, that's so good. You know,
one thing I'm thinking about

253
00:16:12,299 --> 00:16:18,479
Darren to is how the knowledge
base industry, whether again,

254
00:16:18,539 --> 00:16:22,409
whatever the size of business,
you're in, how that's continuing

255
00:16:22,409 --> 00:16:26,789
to grow, and really stretch in
all parts of the world. What do

256
00:16:26,789 --> 00:16:30,779
you see, as far as like, what's
coming next, and what's gonna be

257
00:16:30,779 --> 00:16:34,289
working in the future in the
knowledge economy?

258
00:16:36,660 --> 00:16:41,400
I think, quite honestly, we're
looking to, and I think what

259
00:16:41,400 --> 00:16:46,110
we're all going to see is more
and more assistance with content

260
00:16:46,440 --> 00:16:51,690
creation coming from, you know,
machine learning and AI, there

261
00:16:51,690 --> 00:16:57,570
is so much fantastic subject
matter experts that we meet

262
00:16:57,630 --> 00:17:02,010
daily, either either in small
organizations, or perhaps

263
00:17:02,040 --> 00:17:06,150
consultants that are, again,
approaching teams and businesses

264
00:17:06,150 --> 00:17:08,940
out there with, you know, how
they can help as consultants.

265
00:17:09,510 --> 00:17:13,500
And I do think that content
creation we're talking about is

266
00:17:13,500 --> 00:17:17,730
still even a no code offering
tool, it's very simple. And we

267
00:17:17,730 --> 00:17:21,750
can see what he's already that
we can even save content,

268
00:17:22,050 --> 00:17:25,020
writers and authors even more
time to be able to get that

269
00:17:25,020 --> 00:17:28,590
material into a format that's
easily digestible by learners.

270
00:17:29,430 --> 00:17:33,420
And I think we've started with,
we use a form of AI for language

271
00:17:33,420 --> 00:17:35,970
translation, to be able to have
people author in English and

272
00:17:35,970 --> 00:17:40,290
then translate out into 150
languages. But I think that's

273
00:17:40,290 --> 00:17:42,330
really good. I think that's
really the tip of the iceberg

274
00:17:42,330 --> 00:17:46,860
where we're going to see and,
you know, what we need to be at

275
00:17:46,860 --> 00:17:50,880
a place very quickly, is to be
able to extract, you know, that

276
00:17:50,880 --> 00:17:53,580
subject matter from someone,
whether that's an expert or a

277
00:17:53,580 --> 00:17:57,390
consultant, and be able to have
that, you know, very, very

278
00:17:57,390 --> 00:18:01,890
quickly put out into, you know,
a format that an individual

279
00:18:01,890 --> 00:18:05,250
learner finds that that's, you
know, the way I want to consume

280
00:18:05,250 --> 00:18:07,440
that, and that is the best
format and delivered at the

281
00:18:07,440 --> 00:18:10,710
right time of day and delivered
in the right format to me, and I

282
00:18:10,710 --> 00:18:13,950
think that's where we're going
to get is very, you know, first

283
00:18:13,950 --> 00:18:19,530
of all the content being super
efficiently put together. And

284
00:18:19,530 --> 00:18:22,560
then the actual learning being,
you know, if you like,

285
00:18:22,560 --> 00:18:26,820
customized on the fly to, in
delivery to make sure that, you

286
00:18:26,820 --> 00:18:29,520
know, it's got the best possible
chance of, of engagement and

287
00:18:29,520 --> 00:18:30,120
retention.

288
00:18:30,990 --> 00:18:34,320
Yeah, I love that kind of
vision, too. Because, I mean,

289
00:18:34,320 --> 00:18:37,140
that's something I've been
turned on to just through

290
00:18:37,140 --> 00:18:40,440
different partners and
connections I have is this idea

291
00:18:40,440 --> 00:18:44,160
of, of AI. And that, yeah, you
know, that there's, there's

292
00:18:44,160 --> 00:18:47,190
parts that for their civil
future, I think human

293
00:18:47,190 --> 00:18:50,850
involvement is definitely
necessary in certain aspects.

294
00:18:50,850 --> 00:18:55,860
But a lot of the ability to
spread a message and get that

295
00:18:55,860 --> 00:19:00,930
out there in different formats
can be highly automated. And

296
00:19:00,930 --> 00:19:04,020
that machine learning, as you
mentioned, can definitely pull a

297
00:19:04,020 --> 00:19:08,190
lot of these messages out from
different resources. Because,

298
00:19:08,670 --> 00:19:13,080
you know, it may be you know,
the app provides one direct

299
00:19:13,080 --> 00:19:17,280
solution and direct access for
the sharing of content. But then

300
00:19:17,280 --> 00:19:21,750
that content could be, you know,
repurposed elsewhere for access

301
00:19:22,320 --> 00:19:27,000
to new audio, new or similar
audiences. And so, divisions

302
00:19:27,000 --> 00:19:27,930
cool. Yeah.

303
00:19:28,710 --> 00:19:32,610
Yeah. And also just, we use a
theory called spaced repetition,

304
00:19:32,640 --> 00:19:36,000
which we really are looking for,
you know, for audiences to

305
00:19:37,890 --> 00:19:42,390
retain what they've, what
they've covered. We have an

306
00:19:42,390 --> 00:19:47,340
algorithm based on SM two that
will space out the key concepts.

307
00:19:47,730 --> 00:19:50,400
And so again, a few minutes a
day, very simple to think about

308
00:19:50,400 --> 00:19:53,400
it very similar to like learning
a language where you're able to

309
00:19:53,400 --> 00:19:56,520
just top up make sure that you
can recall those key concepts or

310
00:19:56,520 --> 00:19:59,970
keep them top of mind and I
think there as well, some of

311
00:20:00,000 --> 00:20:03,600
work there is pretty advanced,
but I'm sure it's an area that

312
00:20:03,600 --> 00:20:06,960
we're pushing our teams to keep
thinking about the AI models and

313
00:20:07,230 --> 00:20:10,350
and what models do we have now
that we could be thinking about

314
00:20:10,740 --> 00:20:14,940
that would help ensure that in
high performance teams, we can

315
00:20:14,940 --> 00:20:18,630
keep those key concepts Top of
Mind and easily recalled whether

316
00:20:18,630 --> 00:20:22,740
they work in, you know, sales on
the shop floor? You know, out

317
00:20:22,740 --> 00:20:27,150
there, out there in the
manufacturing facilities? Or if

318
00:20:27,150 --> 00:20:29,940
you're in the United Nations,
you're a field worker out in

319
00:20:29,940 --> 00:20:33,090
northern Somalia, how can we,
how can we make those kinds of

320
00:20:33,780 --> 00:20:37,650
changes be super impactful to,
to those learners lives?

321
00:20:38,160 --> 00:20:42,450
Yeah, well, and the power of
just language translation that

322
00:20:42,450 --> 00:20:45,930
you referenced in that, that a
lot of that can be automated, is

323
00:20:45,930 --> 00:20:49,560
huge. I mean, I know that, you
know, whether is that or, you

324
00:20:49,560 --> 00:20:53,280
know, a, I guess a cousin to
that is ADA, or, you know,

325
00:20:53,280 --> 00:20:57,390
audio, visual, and disability,
disability and compliance,

326
00:20:57,390 --> 00:21:01,200
things like that, for those who
are hard of hearing, or hard of

327
00:21:01,200 --> 00:21:08,250
sight. And just the access to a
variety of flavors, so to speak.

328
00:21:08,250 --> 00:21:12,210
And access to this kind of
content, is just going to allow

329
00:21:12,210 --> 00:21:17,190
it fit into different formats,
let alone like I find a lot of a

330
00:21:17,190 --> 00:21:21,030
lot of software's or solutions
out there. Don't make it very

331
00:21:21,030 --> 00:21:25,020
easy to get an app or mobile
access. A lot of it is very

332
00:21:25,020 --> 00:21:29,130
desktop friendly. But yeah, the
translation of that to something

333
00:21:29,130 --> 00:21:32,220
as simple as clicking on one of
your apps on your phone, which

334
00:21:32,250 --> 00:21:35,880
is one of the easiest way to get
access to people overall.

335
00:21:35,910 --> 00:21:38,370
Because they're all like, that's
the one computer they always

336
00:21:38,370 --> 00:21:42,390
have on them is their phone. And
so yeah, that's that's a

337
00:21:42,390 --> 00:21:43,380
powerful piece. And,

338
00:21:44,430 --> 00:21:46,860
yeah, we've got a lot of work to
make sure that works in low

339
00:21:46,860 --> 00:21:49,830
signal areas, you can you can
even take your learning in

340
00:21:49,830 --> 00:21:54,630
offline mode, once you've been
connected to a network. We do

341
00:21:54,630 --> 00:21:58,680
lots and lots of work on on
making sure that everything's

342
00:21:58,680 --> 00:22:01,770
accessible, you know, in parts
of the developing world,

343
00:22:01,770 --> 00:22:06,810
frankly, that, yeah, so it's a
great experience and accessible

344
00:22:06,810 --> 00:22:08,850
for as many people on the planet
as possible.

345
00:22:09,569 --> 00:22:11,729
Yeah, definitely. Well, well,
Darren, one thing I'm curious

346
00:22:11,729 --> 00:22:15,239
about is for those who are
wanting to have like a great

347
00:22:15,239 --> 00:22:19,739
introduction and beyond this
show, to add app and to what

348
00:22:19,739 --> 00:22:24,149
you're up to in your your team,
what's the best the next place

349
00:22:24,269 --> 00:22:26,099
for them to go to To learn more,

350
00:22:26,490 --> 00:22:32,580
you can jump onto an app.com and
have a look, it's all it's a

351
00:22:32,580 --> 00:22:36,090
freemium product. So you know,
there's no credit cards or

352
00:22:36,090 --> 00:22:39,390
anything like that required, you
can run it up completely for

353
00:22:39,390 --> 00:22:44,220
free in teams of almost any
size. And yeah, that's a really

354
00:22:44,220 --> 00:22:48,270
great place to get started. And,
and yeah, have a have a look

355
00:22:48,270 --> 00:22:52,410
around. We've got a multitude
of, you know, YouTube and, and

356
00:22:52,710 --> 00:22:55,350
content actually on an app
itself that shows you how to be

357
00:22:55,350 --> 00:22:59,400
a fantastic author. There's lots
of case studies on those who are

358
00:22:59,400 --> 00:23:01,470
currently using it and what
they're using it for. And

359
00:23:01,470 --> 00:23:03,390
they'll be a whole host of
ideas. I'm sure there for your

360
00:23:03,390 --> 00:23:06,930
audience to be able to get a
sense whether or not it's

361
00:23:06,930 --> 00:23:08,220
something that might be suitable
for them.

362
00:23:08,819 --> 00:23:13,319
Yeah, definitely. Well, this has
been so valuable. Darren, I'm

363
00:23:13,319 --> 00:23:17,669
excited for a platform like this
because to me, there's not many

364
00:23:17,699 --> 00:23:20,429
like unique solutions like this
out there that really

365
00:23:20,429 --> 00:23:25,109
democratize the access to
education, and a more modern

366
00:23:25,109 --> 00:23:29,669
sense versus archaic data that
much, I guess, so I appreciate

367
00:23:29,669 --> 00:23:31,499
your time and look pretty
connected more.

368
00:23:31,950 --> 00:23:33,450
Awesome. Good on you. Thanks
very much.

‍