Explore top agencies, and their unique strengths.
Video podcasts are revolutionizing the podcasting landscape, blending visual and audio storytelling to create an immersive experience that resonates with today’s audience. As video consumption surges on platforms like YouTube and Spotify, 46% of listeners now prefer podcasts with video elements. In fact, 43% of monthly podcast listeners reported using YouTube for podcasts this year, and Spotify has noted over 170 million users engaging with video podcasts.
According to Michael Litt, CEO of Vidyard, “The play button is the most powerful call to action on the web,” emphasizing how video podcasts can significantly boost audience engagement. Adding video to a podcast isn’t just about expanding reach; it’s about creating branded video podcasts that keep audiences returning.
A specialized video podcast agency can be instrumental in crafting engaging, high-quality video podcasts that align with brand goals. From creative development and strategy to full-scale production and distribution, these podcast agencies manage every aspect of production. With video podcasts on the rise, finding the best podcast agencies for brands is essential for creating content that stands out.
The following criteria were key in selecting the best video podcast agencies for 2024:
Here’s our rundown of the best video podcast agencies and what makes each one a standout partner.
Best For: Brands of All Sizes, Especially Startups
Notable Clients: Shopify, Bird, Headspace
Podcast Supply is known for its flexible and affordable options, making it ideal for startups and small businesses entering the video podcast space. They offer a full range of services from branding to video editing with options for all brand sizes.
Strengths: Podcast Supply’s accessibility and scalable packages make them a strong choice for brands new to video podcasting.
Considerations: Larger brands may require additional features that fall outside of Podcast Supply’s typical offerings
Best For: Podcast Networks & Media Publications
Notable Clients: History Network, Pocket Casts, Lifetime, & A&E
The Podglomerate focuses on growth and monetization, specializing in podcast networks and media publications. Their team manages everything from pre-production to post-production, with an emphasis on video podcast marketing.
Strengths: The Podglomerate’s expertise in podcast marketing ensures that each show has a clear growth trajectory.
Considerations: Brands outside of media may find limited customization for certain services.
Best For: Medium-Large B2B Brands
Notable Clients: Adobe, PepsiCo, HPE, & Booking.com
UK-based Lower Street has produced over 100 branded podcasts, offering a variety of video podcast formats, including talking heads and animated clips.
Strengths: Lower Street’s expertise helps brands position themselves as industry authorities through impactful content.
Considerations: Brands with smaller budgets may need to explore other podcast agency services.
Best For: Medium-Large B2B Brands
Notable Clients: Intel, Slack, IBM, & Dell
Caspian Studios operates as a “Content-as-a-Service” agency, specializing in video podcasts ranging from short clips to full-length shows.
Strengths: Known for their creativity, Caspian Studios is recognized for producing award-winning podcasts like Murder in HR.
Considerations: Their bold, innovative approach may better suit brands looking for unique storytelling formats.
Best For: Small-Medium B2B Brands
Notable Clients: Gong, Clari, Element Three, & Guild
Share Your Genius focuses on outcome-driven content, offering a full suite of services, from show strategy to content distribution.
Strengths: Their approach views a podcast as a part of a larger content ecosystem, adding value to the brand’s media strategy.
Considerations: Share Your Genius’s thorough, integrated approach may not suit brands needing quicker, single-purpose content.
Best For: Medium-Large B2B Brands
Notable Clients: Meta, AWS, Cisco, & Siemens
Content Allies emphasizes data-driven production and specializes in creating video assets for social media rather than full-length video podcasts.
Strengths: Data-led insights drive decisions, making Content Allies a reliable partner for brands aiming for measurable results.
Considerations: Brands needing full-length video podcasts may need to supplement Content Allies’ offerings.
Best For: Small B2B Brands
Notable Clients: Ashby, Verisk, COTA, & tyfone
Motion caters to small teams, providing comprehensive video podcast production services with a focus on distribution and management.
Strengths: Their hybrid of audio and video content makes them ideal for brands building a strong media presence.
Considerations: Motion’s straightforward approach may lack some advanced customization features offered by larger agencies.
Best For: Corporate B2B & B2C Brands
Notable Clients: PwC, Interac, Expedia Group, & Yelp
Quill Podcast Agency is an award-winning production agency known for helping global brands in sectors like finance, healthcare, and hospitality. Offering end-to-end podcast agency services, from branding to promotion, Quill uses its proprietary platform, CoHost, to blend creative storytelling with podcast data insights.
Strengths: Quill has a dedicated audience growth team that crafts custom marketing strategies to expand brand reach.
Considerations: Their extensive services may best suit brands with an established podcasting budget.
Best For: Medium-Large B2B & B2C Brands
Notable Clients: abbvie, EA Sports, Honda, & Amazon
With its app-based platform, Resonate Recordings allows brands to manage their production through a streamlined digital process.
Strengths: The app-driven approach offers efficiency for brands looking for a hands-off, rapid production workflow.
Considerations: Brands needing in-depth creative collaboration may find the platform-centric model less conducive.
Best For: Medium-Large B2B & B2C Brands
Notable Clients: Vice, Unicef, Utopia, & Samsung NEXT
Based in the UK, Cue Podcasts provides everything from ideation to production for brands looking to connect with audiences on shared interests.
Strengths: Cue’s narrative expertise helps brands establish meaningful connections with audiences.
Considerations: Cue’s storytelling focus may best suit brands with well-defined messaging objectives.
The growing demand for branded video podcasts highlights the importance of selecting a podcast agency with the right expertise. The best video podcast agencies offer more than just production; they bring strategic insights, innovative storytelling, and a deep understanding of video podcast marketing to every project.
If you’re interested in producing engaging, high-quality video podcasts, reach out to our team. We’re here to guide you in finding the best agency partner to bring your brand’s vision to life.
Meet and strategize with podcasting experts in a 1-on-1 virtual workshop.
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