Episode Description

Let's talk about easy video gear recommendations for any budget.

Before you go off and buy all of the options below, first consider what budget you’re willing to set aside, how easy you want your setup to be, and other conveniences you wish to have for filming your videos.

There are 3 budget levels we recommend.

Learn about each of them in this video and explore more resources here.

Dallin Nead

CEO, Content Supply Co.

Award-winning marketing leader, director, and entrepreneur.

Episode Transcript

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welcome to the video marketing made easy

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podcast

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where we believe that video is the most

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powerful way to monetize your message

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stand out in the market and grow your

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business uh in this podcast we talk

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about practical strategies to grow your

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business with video so

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if you struggle with uh growing your

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audience and getting the word out about

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your product or service we're here to

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help you

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uh i'm josh crandall and uh we've got

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dalai need joining us again today hi

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dylan how you doing what's up everyone

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and uh we're going to be talking a

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little bit about gear today

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uh we'll be going over some gear some

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some syndromes you might face

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some uh we'll hand over some valuable

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information

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yeah valuable information on the gear

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required for content creation

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and uh dallin did a solo creator

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workshop what was this was this last

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week down it was last week same day

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yeah exactly a week ago um made it

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available because we were recording some

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training

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um for all you here and then

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an audience and customers elsewhere as

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well and so

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yeah we are we're going to pull some

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nuggets from that workshop and share it

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with you today

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yeah and uh where can they go i mean

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they can

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people can go visit this website again

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you where you basically

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or this this workshop where you

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basically took them through how to make

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yourself look

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amazing uh on camera in your home studio

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uh much like down is set up right here

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yeah you know and it's a lot more simple

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than you think sometimes

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it's a few gear choices to get in your

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place

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your space um but yeah go to video

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supply dot com

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workshop so you can learn more about

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what we did we made it free to everyone

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and then we

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we now have it as just a small paid

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workshop but

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it's about two and a half hours long

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there's a workbook that goes along with

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it

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and we literally demonstrate step by

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step what it looks like to plan

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design and build your own home video

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studio

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not home video for home videos but your

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home

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office video studio and uh

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and yeah and a big part of that is the

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gear

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choices and it's funny josh and i were

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talking beforehand because

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video gear video equipment is kind of

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like

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iphones or the next coolest phone or

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gear gadget out there because every

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single year if not

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it feels like every week or every month

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they're announcing a new model

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a new upgrade uh it makes you think that

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they probably have 20 models already

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um available on in their inventory

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or they're like yeah we have the

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technology we can do this but we're

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going to wait

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you know to get to this point and so um

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because of that

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the this there's a lot of decision

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fatigue and a lot of like a lot of

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overwhelm

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you know you go to amazon you're like

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hey i'm gonna search for video lighting

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and there's thousands of options so the

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question

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becomes how do i choose the right gear

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that i need for my space and for what i

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need to do to create more

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quality video content yeah

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and i just think about the rabbit holes

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that that just sends you down anyway i

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mean like you start looking at things

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and it's like okay well i'm gonna look

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at this review or i'm gonna see like

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do i need an led you know light panel or

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do i need a

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studio light or a soft box or a ring

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light and it's just like

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you know there's so much time what did

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you call it fatigue

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he's involved there yeah and it's just

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it can get

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really overwhelming um but but dallas

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taking the time to kind of break things

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up into stages and

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talk about like all right here's our

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levels you know level one camera gear

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level two level three

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we'll go over some of those um and

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and what those entail uh but there is

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there's a wealth of knowledge on the

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internet i mean there are people out

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there who are

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telling you these things or like which

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product to buy or whatever but we're

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going to dive kind of deeper into

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you know the those those different

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levels

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and why you would go with them or why

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you would choose somebody like an agency

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like video supply to provide your video

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so

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um i guess first off dylan why why

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do people get so engaged in this gear

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thing

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and trying to look good on camera like

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is there what are the pros and cons to

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looking good on camera and to uh

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investing in some of this stuff yeah

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to me a big aspect and what i find with

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a lot of clients we've worked with

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is that it's the ability to stand out

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visually there's a difference between

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standing out visually and standing out

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with your message

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and with standing out visually when

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people are scrolling

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through their feed on facebook or name

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your platform right where your audience

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is

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they're often going to stop and pay

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attention when the video and the visual

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stops or scroll and usually that scroll

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stopping

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visual is gonna come down to

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your choice of cameras your choice of

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equipment

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um cause everyone and

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their mom or grandma can go off and you

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know record something on their phone

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or their webcam that's directly on

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their computer but what they

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they can't do is and not everyone is

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doing

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is customizing their space and their

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equipment

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to make it look a lot more professional

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um

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and there's there's definitely a timer

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in place you know like uh

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videos can perform really well if not

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even better sometimes than

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the most professional looking video um

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but

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why not feel confident and look good

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while you're creating content and make

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it as easy as possible

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to hit record and get your message

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shared and so that's

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part of the goal with recommending these

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different video equipment solutions

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and outlining these different levels of

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equipment is that it's customized

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for any budget any business level you

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are

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and particularly for those who are

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beginners who are not

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super techy not very familiar with what

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is available out there and what some of

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the best recommendations are today

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uh and so let's just jump right in uh

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level one the level one

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of investment for your budget for video

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equipment

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is free you don't spend any money and

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you use

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literally the equipment that you have on

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you um

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it's just saying i heard years ago and i

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love and love to use

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is the best camera you have is the one

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you have on you

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so that's usually your webcam or your

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phone right and that stuff's

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free we'll put free in quotations by the

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way you paid for it at one point of

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course

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yeah but it's it's no additional

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investment

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investment for you right now um and so

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yeah josh what else would um say this

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free

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budget level look like for equipment

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camera related lighting all that

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yeah well you know it's it's kind of a

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basic need these days

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at least if you're in the united states

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i think to have something like a laptop

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um or a home computer or some sort of

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uh you know computer device that has a

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camera built in um you know so

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my laptop's got a camera so basically

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what we're talking about is things

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you've already invested and you've

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already spent the money it's a sunk

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cost uh and you carry it with you so i

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mean

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flip phones back in 2005. i bought one

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with a camera on it you know so i mean

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you know they're they've been integrated

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for

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forever now um and so like my phone here

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um you know i've got two lenses on the

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back and you can use this for

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lots of content creation i can i can

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create blog posts i can create youtube

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videos i can edit it right here on the

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phone and i can

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upload it and it's just an amazing tool

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so basically

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um and and it's i think they're very

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underutilized honestly

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when it comes to the potential that

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you've got in your pocket to be able to

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share your message or to you know market

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your product or your business

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but really free is is really just

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grabbing what you've got

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and uh and there's so much that you can

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do that like

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even a fine-tuned professional will will

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roll up to a shoot sometimes and be like

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hey

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i like this window light you know let's

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just stand here and

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and i'll either accent with one light

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behind you and we can roll right and it

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looks very professional so

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speaking of which let me show you this

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real quick so i've got an actual light

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above me right here that i turned on but

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i uh honestly for the last

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month or so since i've been doing this

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setup i'm gonna make sure i'm close to

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the mic

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uh i haven't always had it on so i'm i

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still have the window behind it

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as an option but i have this here just

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in case it's dark

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so i'm gonna turn it off my camera's

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gonna auto adjust

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but you'll find that see the lighting

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still works yeah

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really well um that's the nice thing

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about

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the camera settings i have is it auto

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adjusts both

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with focus but also with lighting um so

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it still looks really good right you can

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still see my face that's the focus

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um but this you know adding an

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00:10:00,320 --> 00:10:03,040
additional light which we'll talk about

284
00:10:01,760 --> 00:10:04,880
in a second

285
00:10:03,040 --> 00:10:06,640
helps out you know i'll be blown out for

286
00:10:04,880 --> 00:10:09,760
just a second then i'll auto adjust

287
00:10:06,640 --> 00:10:11,839
so that way yeah it's not too bright and

288
00:10:09,760 --> 00:10:14,480
so yeah it does make a big difference

289
00:10:11,839 --> 00:10:15,920
um but natural light is honestly some of

290
00:10:14,480 --> 00:10:16,880
the most flattering light you can have

291
00:10:15,920 --> 00:10:20,800
out there

292
00:10:16,880 --> 00:10:22,320
um never i i mean the free lights that

293
00:10:20,800 --> 00:10:25,760
you have accessible

294
00:10:22,320 --> 00:10:28,959
um if you don't have to

295
00:10:25,760 --> 00:10:32,640
um try to avoid using house

296
00:10:28,959 --> 00:10:35,120
lamps or your ceiling lights in any way

297
00:10:32,640 --> 00:10:37,200
yeah i've got mine and it's creating you

298
00:10:35,120 --> 00:10:40,079
know downward shadows under my eyes

299
00:10:37,200 --> 00:10:42,560
uh you know i'm i'm taking a pass here

300
00:10:40,079 --> 00:10:46,000
because i'm doing a podcast right but

301
00:10:42,560 --> 00:10:48,880
no the uh audio first yeah yeah but um

302
00:10:46,000 --> 00:10:50,560
but yeah exactly like um you can walk

303
00:10:48,880 --> 00:10:51,760
into a room and say hey i'm gonna use

304
00:10:50,560 --> 00:10:53,120
this large window that's gonna give me

305
00:10:51,760 --> 00:10:54,320
soft light and i'm gonna use a small

306
00:10:53,120 --> 00:10:56,399
light behind me and then

307
00:10:54,320 --> 00:10:57,440
you're not like you know packed in your

308
00:10:56,399 --> 00:10:59,600
space with

309
00:10:57,440 --> 00:11:00,720
with you know too much invasive gear and

310
00:10:59,600 --> 00:11:03,519
whatnot but

311
00:11:00,720 --> 00:11:04,959
uh but really level one is is is if

312
00:11:03,519 --> 00:11:06,560
you've got the skills and the knowledge

313
00:11:04,959 --> 00:11:07,200
to be able to utilize the things around

314
00:11:06,560 --> 00:11:10,480
you

315
00:11:07,200 --> 00:11:12,240
um then uh then

316
00:11:10,480 --> 00:11:13,680
you can make things happen you know you

317
00:11:12,240 --> 00:11:16,880
can make things work and it

318
00:11:13,680 --> 00:11:17,600
and uh you know if people do know who

319
00:11:16,880 --> 00:11:20,240
you are or

320
00:11:17,600 --> 00:11:21,839
you're easily recognized um sometimes it

321
00:11:20,240 --> 00:11:22,399
doesn't matter like how good the image

322
00:11:21,839 --> 00:11:23,839
is

323
00:11:22,399 --> 00:11:24,959
it's just it's you and your message

324
00:11:23,839 --> 00:11:26,240
right you're already a trusted

325
00:11:24,959 --> 00:11:28,560
professional so

326
00:11:26,240 --> 00:11:30,000
um but being able to step up to level

327
00:11:28,560 --> 00:11:31,519
two and level three

328
00:11:30,000 --> 00:11:33,760
and giving that more professional look

329
00:11:31,519 --> 00:11:36,480
it definitely is scroll stopping

330
00:11:33,760 --> 00:11:37,040
um and it's also desirable i mean you

331
00:11:36,480 --> 00:11:38,560
when you

332
00:11:37,040 --> 00:11:40,480
when you wanna invest the time and money

333
00:11:38,560 --> 00:11:43,040
to be on camera and to share

334
00:11:40,480 --> 00:11:44,320
yourself as a brand or or your you know

335
00:11:43,040 --> 00:11:47,440
be the face of a brand

336
00:11:44,320 --> 00:11:50,399
you want to look good and so you can

337
00:11:47,440 --> 00:11:51,440
you can up the game a little bit and up

338
00:11:50,399 --> 00:11:54,000
the image

339
00:11:51,440 --> 00:11:54,720
and by doing so stop people in their

340
00:11:54,000 --> 00:11:56,560
tracks

341
00:11:54,720 --> 00:11:58,079
yeah so what do you think if you jumped

342
00:11:56,560 --> 00:12:00,399
it to level two

343
00:11:58,079 --> 00:12:03,040
jump to level two we were talking about

344
00:12:00,399 --> 00:12:05,120
uh what gaming in arcades like old

345
00:12:03,040 --> 00:12:06,480
old retro games before this and it's

346
00:12:05,120 --> 00:12:08,480
we're gonna level up

347
00:12:06,480 --> 00:12:09,519
you know you just powered up to level

348
00:12:08,480 --> 00:12:12,639
two

349
00:12:09,519 --> 00:12:13,360
um and in level two the budget's all

350
00:12:12,639 --> 00:12:16,480
about

351
00:12:13,360 --> 00:12:19,040
um investing really

352
00:12:16,480 --> 00:12:20,720
uh like a hundred dollars to a thousand

353
00:12:19,040 --> 00:12:21,760
dollars that range anything less than a

354
00:12:20,720 --> 00:12:23,360
thousand dollars

355
00:12:21,760 --> 00:12:24,560
and that includes for all that's

356
00:12:23,360 --> 00:12:25,040
included for all your equipment by the

357
00:12:24,560 --> 00:12:28,240
way

358
00:12:25,040 --> 00:12:31,360
the camera lens lighting

359
00:12:28,240 --> 00:12:33,440
audio uh there are options

360
00:12:31,360 --> 00:12:35,680
to be able to do all of that for less

361
00:12:33,440 --> 00:12:39,120
than a thousand dollars which is insane

362
00:12:35,680 --> 00:12:42,240
uh i mean if if you um if you

363
00:12:39,120 --> 00:12:44,320
minus this light um

364
00:12:42,240 --> 00:12:45,600
i mean you know if i kind of go down the

365
00:12:44,320 --> 00:12:48,079
bare bones

366
00:12:45,600 --> 00:12:48,639
um you know i technically have a level

367
00:12:48,079 --> 00:12:52,079
three

368
00:12:48,639 --> 00:12:54,320
gear but the budget is could be

369
00:12:52,079 --> 00:12:55,839
around two to three thousand dollars so

370
00:12:54,320 --> 00:12:58,480
it's not much more

371
00:12:55,839 --> 00:12:59,200
um and granted that's part of our

372
00:12:58,480 --> 00:13:02,079
business

373
00:12:59,200 --> 00:13:04,720
is the this content quality side but

374
00:13:02,079 --> 00:13:06,880
yeah in level two

375
00:13:04,720 --> 00:13:08,079
it's it's all about focusing on um kind

376
00:13:06,880 --> 00:13:10,160
of the trifecta

377
00:13:08,079 --> 00:13:12,000
of video equipment that is the camera

378
00:13:10,160 --> 00:13:12,880
choice the lighting choice and the audio

379
00:13:12,000 --> 00:13:16,160
choice

380
00:13:12,880 --> 00:13:17,839
um without one you're kind of it's kind

381
00:13:16,160 --> 00:13:20,720
of like you're missing one leg

382
00:13:17,839 --> 00:13:22,240
on your three-legged stool um they all

383
00:13:20,720 --> 00:13:24,160
balance each other out

384
00:13:22,240 --> 00:13:25,360
uh you know you find that with a nice

385
00:13:24,160 --> 00:13:28,880
camera and a nice

386
00:13:25,360 --> 00:13:30,800
lens you know as that package deal then

387
00:13:28,880 --> 00:13:32,399
what's complimented well with that is a

388
00:13:30,800 --> 00:13:34,320
quality microphone you definitely want

389
00:13:32,399 --> 00:13:36,399
to have a quality microphone

390
00:13:34,320 --> 00:13:37,360
and then quality lighting and i would

391
00:13:36,399 --> 00:13:40,240
put

392
00:13:37,360 --> 00:13:41,040
i would in fact put quality audio as

393
00:13:40,240 --> 00:13:43,199
number one

394
00:13:41,040 --> 00:13:44,160
and then quality images number two and

395
00:13:43,199 --> 00:13:47,279
then quality

396
00:13:44,160 --> 00:13:49,440
lighting as number three um

397
00:13:47,279 --> 00:13:50,399
but yeah like do we have different gear

398
00:13:49,440 --> 00:13:52,720
recommendations

399
00:13:50,399 --> 00:13:54,399
available um in the workbook for solo

400
00:13:52,720 --> 00:13:56,399
creators um

401
00:13:54,399 --> 00:13:57,920
but what i'm just as a quick reference

402
00:13:56,399 --> 00:14:01,199
what i'm using here

403
00:13:57,920 --> 00:14:03,920
is a canon eos r um

404
00:14:01,199 --> 00:14:04,880
but there are plenty of dslr style

405
00:14:03,920 --> 00:14:08,240
cameras

406
00:14:04,880 --> 00:14:10,560
that allow you to then plug in

407
00:14:08,240 --> 00:14:12,959
with the usb cable and then put it into

408
00:14:10,560 --> 00:14:16,880
your computer

409
00:14:12,959 --> 00:14:20,160
and josh and i often use cam link

410
00:14:16,880 --> 00:14:23,120
uh 4k by elgato

411
00:14:20,160 --> 00:14:24,079
and it's just an easy way to plug it

412
00:14:23,120 --> 00:14:26,480
into your computer so it

413
00:14:24,079 --> 00:14:27,920
acts as a webcam so like whenever i

414
00:14:26,480 --> 00:14:29,920
could be on a zoom call

415
00:14:27,920 --> 00:14:32,800
with a client you know i could be doing

416
00:14:29,920 --> 00:14:34,880
this podcast i can be recording videos

417
00:14:32,800 --> 00:14:36,800
um you may even find sometimes i look

418
00:14:34,880 --> 00:14:37,120
down because we're broadcasting this

419
00:14:36,800 --> 00:14:39,440
right

420
00:14:37,120 --> 00:14:40,399
so i can see what i'm looking uh like

421
00:14:39,440 --> 00:14:43,040
what i look like

422
00:14:40,399 --> 00:14:44,000
and kind of test the lighting that way

423
00:14:43,040 --> 00:14:45,839
another key element

424
00:14:44,000 --> 00:14:47,279
too is an autofocus lens because you'll

425
00:14:45,839 --> 00:14:49,440
find if i'm

426
00:14:47,279 --> 00:14:50,399
going clear back here i could be out of

427
00:14:49,440 --> 00:14:54,000
focus

428
00:14:50,399 --> 00:14:56,240
um and so luckily like a built-in webcam

429
00:14:54,000 --> 00:14:58,079
helps autofocus but makes it look pretty

430
00:14:56,240 --> 00:15:01,199
good and then my microphone

431
00:14:58,079 --> 00:15:03,600
um this is a sign

432
00:15:01,199 --> 00:15:05,440
houser i don't even know saying how's it

433
00:15:03,600 --> 00:15:08,079
going sennheiser see it's

434
00:15:05,440 --> 00:15:08,720
it's a german name right yeah german

435
00:15:08,079 --> 00:15:12,000
brand

436
00:15:08,720 --> 00:15:14,000
so it's plugged into an audio mixer

437
00:15:12,000 --> 00:15:16,240
on our box and so i should just take it

438
00:15:14,000 --> 00:15:19,120
behind the scenes shot and post it

439
00:15:16,240 --> 00:15:20,560
mm-hmm yeah the uh but really you can

440
00:15:19,120 --> 00:15:22,079
get you can get into this level two you

441
00:15:20,560 --> 00:15:22,560
can get some really good stuff in level

442
00:15:22,079 --> 00:15:24,839
two and

443
00:15:22,560 --> 00:15:26,720
the reason being is because you can

444
00:15:24,839 --> 00:15:28,720
really uh

445
00:15:26,720 --> 00:15:30,320
you can really dive into some used gear

446
00:15:28,720 --> 00:15:32,320
that functions

447
00:15:30,320 --> 00:15:33,600
extremely well you know especially if

448
00:15:32,320 --> 00:15:36,720
you're just gonna be using it as a

449
00:15:33,600 --> 00:15:39,440
as a you know a better

450
00:15:36,720 --> 00:15:41,920
image producing webcam so like me if you

451
00:15:39,440 --> 00:15:44,959
look at me i've got i've got a regular

452
00:15:41,920 --> 00:15:46,959
uh webcam on the top of my monitor

453
00:15:44,959 --> 00:15:48,399
and i don't get any depth of field which

454
00:15:46,959 --> 00:15:50,560
means basically

455
00:15:48,399 --> 00:15:51,680
if you look at the image that down has

456
00:15:50,560 --> 00:15:53,519
um he's

457
00:15:51,680 --> 00:15:54,959
sharp and in focus but what's behind him

458
00:15:53,519 --> 00:15:58,560
is not and so

459
00:15:54,959 --> 00:16:00,240
um so that it's this nice focus that's

460
00:15:58,560 --> 00:16:02,399
there on dallain but for me the whole

461
00:16:00,240 --> 00:16:05,199
thing's in focus and you know

462
00:16:02,399 --> 00:16:06,720
zoom and other apps have the ability to

463
00:16:05,199 --> 00:16:08,079
you know at a click of a button they try

464
00:16:06,720 --> 00:16:12,079
to blur what's not

465
00:16:08,079 --> 00:16:15,120
the subject um but it's it's noticeable

466
00:16:12,079 --> 00:16:15,920
um and and it's not really that

467
00:16:15,120 --> 00:16:18,560
desirable

468
00:16:15,920 --> 00:16:19,440
uh it gets the job done but yeah in the

469
00:16:18,560 --> 00:16:21,680
in the 100

470
00:16:19,440 --> 00:16:22,800
000 range you can easily get stuff that

471
00:16:21,680 --> 00:16:24,720
uh

472
00:16:22,800 --> 00:16:26,160
that performs well and and some of that

473
00:16:24,720 --> 00:16:29,199
is just accessories like

474
00:16:26,160 --> 00:16:32,240
i've got um so with my phone case

475
00:16:29,199 --> 00:16:34,399
uh this is from moment and i've got also

476
00:16:32,240 --> 00:16:36,079
a lens that i bought to give me a

477
00:16:34,399 --> 00:16:39,199
specific look that i want

478
00:16:36,079 --> 00:16:40,079
um and so this is an anamorphic lens for

479
00:16:39,199 --> 00:16:42,320
my phone

480
00:16:40,079 --> 00:16:44,399
and what all i do here is i click it or

481
00:16:42,320 --> 00:16:46,639
i uh i twist it here

482
00:16:44,399 --> 00:16:47,920
in the phone and now i've got an

483
00:16:46,639 --> 00:16:49,360
anamorphic lens and if you don't know

484
00:16:47,920 --> 00:16:50,240
what that is it just basically stretches

485
00:16:49,360 --> 00:16:53,279
the image

486
00:16:50,240 --> 00:16:54,959
um and this one's got some lens flares

487
00:16:53,279 --> 00:16:56,399
so it's pretty cool and i've used it a

488
00:16:54,959 --> 00:16:57,600
bunch and it gets this really wide

489
00:16:56,399 --> 00:16:59,759
beautiful image and

490
00:16:57,600 --> 00:17:01,519
um you know moment's got an app but but

491
00:16:59,759 --> 00:17:02,720
that setup here you know you buy the

492
00:17:01,519 --> 00:17:05,199
case and you buy the

493
00:17:02,720 --> 00:17:06,559
the lens i think i spent 130 dollars to

494
00:17:05,199 --> 00:17:09,679
get a different look

495
00:17:06,559 --> 00:17:11,039
you know out of my free system so um you

496
00:17:09,679 --> 00:17:12,319
know level two would be

497
00:17:11,039 --> 00:17:14,640
buying something like a lens for your

498
00:17:12,319 --> 00:17:15,360
camera or getting a nice microphone that

499
00:17:14,640 --> 00:17:18,400
you can

500
00:17:15,360 --> 00:17:20,319
plug into your iphone or your uh

501
00:17:18,400 --> 00:17:21,439
you know cell phone that you can get

502
00:17:20,319 --> 00:17:23,600
better audio

503
00:17:21,439 --> 00:17:24,720
but really you're you're taking the tool

504
00:17:23,600 --> 00:17:26,959
available to you and you're and you're

505
00:17:24,720 --> 00:17:30,160
leveling up so that

506
00:17:26,959 --> 00:17:32,960
you get prime audio and and also uh

507
00:17:30,160 --> 00:17:34,240
you know a better image so so really

508
00:17:32,960 --> 00:17:34,720
really there are people out there on

509
00:17:34,240 --> 00:17:36,880
youtube

510
00:17:34,720 --> 00:17:37,760
who are making videos about how to

511
00:17:36,880 --> 00:17:40,400
create your own

512
00:17:37,760 --> 00:17:42,080
like youtube studio on one desk for

513
00:17:40,400 --> 00:17:43,280
under a thousand dollars

514
00:17:42,080 --> 00:17:45,679
and you get a really good look with

515
00:17:43,280 --> 00:17:47,039
depth of field so so really if you want

516
00:17:45,679 --> 00:17:50,000
to level it up

517
00:17:47,039 --> 00:17:51,200
um it doesn't take much so yeah it

518
00:17:50,000 --> 00:17:53,520
doesn't well

519
00:17:51,200 --> 00:17:55,039
and it's a big aspect of this and a lot

520
00:17:53,520 --> 00:17:56,160
of people i know bring this up as a

521
00:17:55,039 --> 00:17:58,960
concern

522
00:17:56,160 --> 00:18:00,480
uh is your space and what's available

523
00:17:58,960 --> 00:18:03,600
sometimes

524
00:18:00,480 --> 00:18:04,559
your office at home is also doubles as

525
00:18:03,600 --> 00:18:08,000
your bedroom

526
00:18:04,559 --> 00:18:09,039
or as a kids playroom part of the day

527
00:18:08,000 --> 00:18:10,640
and so

528
00:18:09,039 --> 00:18:12,640
you may think that hey it's not

529
00:18:10,640 --> 00:18:14,799
realistic to always keep this equipment

530
00:18:12,640 --> 00:18:17,840
set up and at the ready

531
00:18:14,799 --> 00:18:20,640
um or if i do keep it set up

532
00:18:17,840 --> 00:18:22,480
how do i know how to operate it or do

533
00:18:20,640 --> 00:18:24,799
how do i know what gear works for the

534
00:18:22,480 --> 00:18:25,760
dimensions of my room

535
00:18:24,799 --> 00:18:28,320
because there's a lot of things to

536
00:18:25,760 --> 00:18:30,720
consider for example this camera

537
00:18:28,320 --> 00:18:31,360
which has an auto focus lens you know

538
00:18:30,720 --> 00:18:33,919
it's

539
00:18:31,360 --> 00:18:35,440
shifting as needed um i literally shove

540
00:18:33,919 --> 00:18:36,799
into one corner of the room so that way

541
00:18:35,440 --> 00:18:39,679
i have as much space

542
00:18:36,799 --> 00:18:41,039
behind me to create that blurry

543
00:18:39,679 --> 00:18:43,440
background that josh

544
00:18:41,039 --> 00:18:44,240
said is you know the depth of field and

545
00:18:43,440 --> 00:18:46,000
so

546
00:18:44,240 --> 00:18:47,679
understanding the space of the room and

547
00:18:46,000 --> 00:18:50,720
then literally

548
00:18:47,679 --> 00:18:54,400
designing what shows up behind you

549
00:18:50,720 --> 00:18:56,000
everything within frame um if i go to a

550
00:18:54,400 --> 00:18:58,559
wide shot here

551
00:18:56,000 --> 00:19:00,160
i didn't maybe consider all the the side

552
00:18:58,559 --> 00:19:01,600
details

553
00:19:00,160 --> 00:19:03,200
right where you can see in the lower

554
00:19:01,600 --> 00:19:06,480
corners

555
00:19:03,200 --> 00:19:08,799
i've got parts from my desk behind me

556
00:19:06,480 --> 00:19:11,679
that i typically remove or this tree

557
00:19:08,799 --> 00:19:14,960
behind me i usually move over

558
00:19:11,679 --> 00:19:16,720
as well but just

559
00:19:14,960 --> 00:19:18,320
there's a lot of details to consider but

560
00:19:16,720 --> 00:19:21,440
the simple side of it is

561
00:19:18,320 --> 00:19:24,240
first start with a quality microphone

562
00:19:21,440 --> 00:19:25,919
and a quality camera um and you can do

563
00:19:24,240 --> 00:19:28,799
all of this under a thousand dollars

564
00:19:25,919 --> 00:19:29,200
plug it into your your computer and then

565
00:19:28,799 --> 00:19:32,000
um

566
00:19:29,200 --> 00:19:32,559
with a cam like 4k and be off to the

567
00:19:32,000 --> 00:19:35,200
races

568
00:19:32,559 --> 00:19:35,760
and start to look pretty good um i mean

569
00:19:35,200 --> 00:19:38,720
yeah

570
00:19:35,760 --> 00:19:40,000
i'm a handsome guy but you know making

571
00:19:38,720 --> 00:19:42,320
this

572
00:19:40,000 --> 00:19:43,440
i couldn't get through that way but but

573
00:19:42,320 --> 00:19:46,400
adding these additional

574
00:19:43,440 --> 00:19:47,440
equipment choices really helps you feel

575
00:19:46,400 --> 00:19:50,320
more confident

576
00:19:47,440 --> 00:19:52,480
um even if you don't shower that day or

577
00:19:50,320 --> 00:19:55,039
you don't do your hair you got a bad

578
00:19:52,480 --> 00:19:56,960
head i i kind of laugh sometimes because

579
00:19:55,039 --> 00:19:58,640
um josh and i both work from home you

580
00:19:56,960 --> 00:20:01,440
know we run our business

581
00:19:58,640 --> 00:20:02,240
in a distributed way virtually and

582
00:20:01,440 --> 00:20:04,559
there's some days

583
00:20:02,240 --> 00:20:05,280
we shower late in the day or like i

584
00:20:04,559 --> 00:20:07,840
realized i

585
00:20:05,280 --> 00:20:08,880
should have gotten rid of my bed head

586
00:20:07,840 --> 00:20:12,080
but but guess what

587
00:20:08,880 --> 00:20:15,120
those details aren't near as noticeable

588
00:20:12,080 --> 00:20:16,080
when you can hide them with how you

589
00:20:15,120 --> 00:20:18,080
light yourself

590
00:20:16,080 --> 00:20:19,600
and the different video equipment

591
00:20:18,080 --> 00:20:22,240
choices you have

592
00:20:19,600 --> 00:20:22,640
um anyways enough about me with um with

593
00:20:22,240 --> 00:20:26,000
how

594
00:20:22,640 --> 00:20:29,120
good looking i think i am

595
00:20:26,000 --> 00:20:30,880
um but level three equipment so

596
00:20:29,120 --> 00:20:32,159
this is all everything a thousand

597
00:20:30,880 --> 00:20:34,400
dollars or more

598
00:20:32,159 --> 00:20:35,760
uh and as i as i mentioned this setup

599
00:20:34,400 --> 00:20:36,799
i'll share behind the scenes image in

600
00:20:35,760 --> 00:20:39,840
the comments

601
00:20:36,799 --> 00:20:42,080
uh down below is uh several thousand

602
00:20:39,840 --> 00:20:44,159
dollars so it's in level three

603
00:20:42,080 --> 00:20:45,120
um and one thing to ask yourself before

604
00:20:44,159 --> 00:20:48,080
you go off and invest

605
00:20:45,120 --> 00:20:48,400
thousands of dollars in equipment is are

606
00:20:48,080 --> 00:20:50,400
you

607
00:20:48,400 --> 00:20:51,679
interested in becoming more more of a

608
00:20:50,400 --> 00:20:54,799
professional

609
00:20:51,679 --> 00:20:55,679
solo creator um filming all professional

610
00:20:54,799 --> 00:20:58,240
looking videos

611
00:20:55,679 --> 00:21:00,400
by yourself uh and getting that cover

612
00:20:58,240 --> 00:21:02,799
zone where you know exactly how to do it

613
00:21:00,400 --> 00:21:04,400
there's tech is no longer an issue if

614
00:21:02,799 --> 00:21:07,360
that's a big yes

615
00:21:04,400 --> 00:21:09,120
then by all means like invest in the

616
00:21:07,360 --> 00:21:11,280
equipment that we recommend

617
00:21:09,120 --> 00:21:12,720
but if you're like well like i just want

618
00:21:11,280 --> 00:21:15,039
some decent stuff

619
00:21:12,720 --> 00:21:16,159
but when i go to film a lot of my

620
00:21:15,039 --> 00:21:17,440
professional videos

621
00:21:16,159 --> 00:21:18,640
i just want someone else to do it i

622
00:21:17,440 --> 00:21:19,840
don't have to worry about any i don't

623
00:21:18,640 --> 00:21:20,480
want to have to worry about any of the

624
00:21:19,840 --> 00:21:22,799
tech

625
00:21:20,480 --> 00:21:24,640
then that's when you go and hire an

626
00:21:22,799 --> 00:21:26,720
agency to do it for you

627
00:21:24,640 --> 00:21:28,159
um and and that's definitely a big

628
00:21:26,720 --> 00:21:28,960
question to ask yourself before you jump

629
00:21:28,159 --> 00:21:30,400
into this

630
00:21:28,960 --> 00:21:32,320
but in level three like that's where you

631
00:21:30,400 --> 00:21:34,000
can start getting into some of the best

632
00:21:32,320 --> 00:21:36,320
gear that's out there

633
00:21:34,000 --> 00:21:37,840
and it's actually doesn't have to break

634
00:21:36,320 --> 00:21:40,080
the bank um

635
00:21:37,840 --> 00:21:42,159
particularly if you're in business and

636
00:21:40,080 --> 00:21:43,520
content is a variable which it is for

637
00:21:42,159 --> 00:21:44,320
every business who's interested in

638
00:21:43,520 --> 00:21:47,120
growing

639
00:21:44,320 --> 00:21:48,159
and doing marketing to actually get them

640
00:21:47,120 --> 00:21:50,480
more visible

641
00:21:48,159 --> 00:21:52,080
capture attention and and get the sell

642
00:21:50,480 --> 00:21:53,120
the leads and sales that they need to

643
00:21:52,080 --> 00:21:56,400
grow

644
00:21:53,120 --> 00:21:59,039
that's everyone content is

645
00:21:56,400 --> 00:22:00,640
essential video is essential and so in

646
00:21:59,039 --> 00:22:02,320
order to create more professional

647
00:22:00,640 --> 00:22:05,200
looking content

648
00:22:02,320 --> 00:22:06,480
then definitely invest in the level two

649
00:22:05,200 --> 00:22:09,600
and three equipment

650
00:22:06,480 --> 00:22:10,960
solutions yeah i think so and i think

651
00:22:09,600 --> 00:22:14,720
that uh

652
00:22:10,960 --> 00:22:16,559
there's there's also a component of the

653
00:22:14,720 --> 00:22:18,159
the more expensive or the level three

654
00:22:16,559 --> 00:22:22,000
equipment in that

655
00:22:18,159 --> 00:22:24,240
uh typically tends to be longer lasting

656
00:22:22,000 --> 00:22:25,520
so i took an audio production class in

657
00:22:24,240 --> 00:22:27,120
college and this was

658
00:22:25,520 --> 00:22:28,799
this is i think this class i took in

659
00:22:27,120 --> 00:22:31,520
maybe 2010

660
00:22:28,799 --> 00:22:33,600
um maybe it's 2009 but basically i'm i'm

661
00:22:31,520 --> 00:22:36,159
using the mic that i bought

662
00:22:33,600 --> 00:22:37,600
for that class um he's like hey i kind

663
00:22:36,159 --> 00:22:38,320
of scored a deal for you guys if you

664
00:22:37,600 --> 00:22:39,760
want this

665
00:22:38,320 --> 00:22:41,520
you know audio interface and a

666
00:22:39,760 --> 00:22:42,799
microphone and a microphone stand

667
00:22:41,520 --> 00:22:45,200
so that basically you can record

668
00:22:42,799 --> 00:22:47,600
whatever uh you know

669
00:22:45,200 --> 00:22:48,720
so i think we spent 200 and i got a kit

670
00:22:47,600 --> 00:22:51,360
that's got this

671
00:22:48,720 --> 00:22:53,200
um this dynamic microphone and an xlr

672
00:22:51,360 --> 00:22:54,400
cable a stand and an interface and i've

673
00:22:53,200 --> 00:22:56,880
and

674
00:22:54,400 --> 00:22:57,600
actually have used it to create an album

675
00:22:56,880 --> 00:23:00,000
like

676
00:22:57,600 --> 00:23:01,919
my uh friend and i had a band in in

677
00:23:00,000 --> 00:23:04,159
college and we made a whole album

678
00:23:01,919 --> 00:23:05,520
so basically like i'm still using that

679
00:23:04,159 --> 00:23:09,280
gear you know this is

680
00:23:05,520 --> 00:23:10,960
uh 11 years old now to me and so

681
00:23:09,280 --> 00:23:12,400
it's functioning great so yeah you're

682
00:23:10,960 --> 00:23:13,520
gonna get some longevity out of your

683
00:23:12,400 --> 00:23:17,200
investments

684
00:23:13,520 --> 00:23:18,720
and um and and when you get there you

685
00:23:17,200 --> 00:23:21,520
know i don't wanna downplay like

686
00:23:18,720 --> 00:23:22,000
the the professionalism that's required

687
00:23:21,520 --> 00:23:24,559
to operate

688
00:23:22,000 --> 00:23:25,039
that equipment when you start getting up

689
00:23:24,559 --> 00:23:26,880
there

690
00:23:25,039 --> 00:23:28,720
but once you figure it out then yeah a

691
00:23:26,880 --> 00:23:30,799
lot of headaches start going away

692
00:23:28,720 --> 00:23:32,640
yeah well now that was the biggest thing

693
00:23:30,799 --> 00:23:34,320
i mean i guess the first question before

694
00:23:32,640 --> 00:23:37,840
i move forward is

695
00:23:34,320 --> 00:23:40,880
josh what was your band's name yeah

696
00:23:37,840 --> 00:23:42,240
chasing abigail actually yes that's

697
00:23:40,880 --> 00:23:43,520
awesome

698
00:23:42,240 --> 00:23:45,200
yeah you might be able to find us on

699
00:23:43,520 --> 00:23:46,720
itunes still but we've got we've got

700
00:23:45,200 --> 00:23:51,279
stuff all over the place i'm sure

701
00:23:46,720 --> 00:23:54,080
yeah you can just type facing abigail

702
00:23:51,279 --> 00:23:55,360
um yeah and that's that's the biggest

703
00:23:54,080 --> 00:23:57,120
thing i recognize you know

704
00:23:55,360 --> 00:23:58,720
if you feel like you're a perfectionist

705
00:23:57,120 --> 00:24:01,360
or even an imposter

706
00:23:58,720 --> 00:24:03,279
you know you feel like an imposter um

707
00:24:01,360 --> 00:24:03,600
what some of the easiest ways to resolve

708
00:24:03,279 --> 00:24:07,200
that

709
00:24:03,600 --> 00:24:09,440
is to make the activities you know you

710
00:24:07,200 --> 00:24:13,360
need to do as frictionless as possible

711
00:24:09,440 --> 00:24:15,360
remove all the barriers and i recognized

712
00:24:13,360 --> 00:24:16,559
i recognize there there are really three

713
00:24:15,360 --> 00:24:18,720
primary barriers

714
00:24:16,559 --> 00:24:20,159
that keep people from creating content

715
00:24:18,720 --> 00:24:23,200
there's

716
00:24:20,159 --> 00:24:25,039
technology there's environment and

717
00:24:23,200 --> 00:24:27,440
there's mindset

718
00:24:25,039 --> 00:24:29,200
so mindset is internal that's the

719
00:24:27,440 --> 00:24:30,240
hardest one to overcome that's

720
00:24:29,200 --> 00:24:32,799
be when you're thinking you're

721
00:24:30,240 --> 00:24:34,720
perfectionist or you're an imposter

722
00:24:32,799 --> 00:24:36,080
and you have to fight through those

723
00:24:34,720 --> 00:24:38,480
barriers um

724
00:24:36,080 --> 00:24:39,279
but why not solve for the other two to

725
00:24:38,480 --> 00:24:42,799
make it

726
00:24:39,279 --> 00:24:44,640
much more easy uh or easier to uh

727
00:24:42,799 --> 00:24:45,840
to create content and so that's what i

728
00:24:44,640 --> 00:24:46,720
did personally for myself i was like

729
00:24:45,840 --> 00:24:49,520
okay i need a

730
00:24:46,720 --> 00:24:51,360
dedicated space so my environment needs

731
00:24:49,520 --> 00:24:52,240
to be set up for success so i can create

732
00:24:51,360 --> 00:24:55,520
content

733
00:24:52,240 --> 00:24:56,320
as easily as possible so i have my own

734
00:24:55,520 --> 00:24:58,559
office

735
00:24:56,320 --> 00:24:59,600
in my home which is incredible and the

736
00:24:58,559 --> 00:25:02,080
technology

737
00:24:59,600 --> 00:25:03,440
so i i love technology i'm kind of a

738
00:25:02,080 --> 00:25:06,480
tech geek

739
00:25:03,440 --> 00:25:09,039
and so my tech is always set up and so

740
00:25:06,480 --> 00:25:09,679
literally within a matter of seconds in

741
00:25:09,039 --> 00:25:12,960
like

742
00:25:09,679 --> 00:25:14,559
three the click of a few buttons i can

743
00:25:12,960 --> 00:25:16,400
be recording and

744
00:25:14,559 --> 00:25:18,080
have you know the light the camera the

745
00:25:16,400 --> 00:25:20,400
audio everything's set up

746
00:25:18,080 --> 00:25:21,840
um all the time and so it removes that

747
00:25:20,400 --> 00:25:24,960
friction and so

748
00:25:21,840 --> 00:25:26,880
the only excuse that i have is that

749
00:25:24,960 --> 00:25:28,320
oh i'm not feeling up to it or i feel

750
00:25:26,880 --> 00:25:31,440
like an introvert today because i

751
00:25:28,320 --> 00:25:32,960
have used those excuses before um or i'm

752
00:25:31,440 --> 00:25:34,159
too busy you know like all those are

753
00:25:32,960 --> 00:25:35,840
mindset related

754
00:25:34,159 --> 00:25:37,679
and that's a whole nother thing to

755
00:25:35,840 --> 00:25:39,840
resolve for yourself

756
00:25:37,679 --> 00:25:42,000
um but but recognize that there are

757
00:25:39,840 --> 00:25:45,279
those three barriers that do exist

758
00:25:42,000 --> 00:25:47,760
and that our hope is that through

759
00:25:45,279 --> 00:25:48,480
implementing these video gear and

760
00:25:47,760 --> 00:25:51,360
equipment

761
00:25:48,480 --> 00:25:51,840
solutions you can eliminate two of those

762
00:25:51,360 --> 00:25:54,480
three

763
00:25:51,840 --> 00:25:56,240
roadblocks and make it as easy as

764
00:25:54,480 --> 00:25:59,520
possible to create quality

765
00:25:56,240 --> 00:26:02,880
professional looking content

766
00:25:59,520 --> 00:26:04,559
definitely and uh and yeah i mean like

767
00:26:02,880 --> 00:26:06,559
the the power that you have

768
00:26:04,559 --> 00:26:08,320
right you know readily available to you

769
00:26:06,559 --> 00:26:10,480
like start somewhere i mean

770
00:26:08,320 --> 00:26:12,559
it's so easy to get caught up in

771
00:26:10,480 --> 00:26:14,000
thinking or

772
00:26:12,559 --> 00:26:15,360
kind of leaning on the crutch of well i

773
00:26:14,000 --> 00:26:16,720
don't have the equipment to make myself

774
00:26:15,360 --> 00:26:17,919
look good and to get the content out

775
00:26:16,720 --> 00:26:20,880
there you really do

776
00:26:17,919 --> 00:26:22,080
uh and and if you learn the tricks you

777
00:26:20,880 --> 00:26:24,480
can make yourself look

778
00:26:22,080 --> 00:26:25,600
really good for free really with what

779
00:26:24,480 --> 00:26:28,720
you have in your pocket

780
00:26:25,600 --> 00:26:31,360
and then and then uh level up from there

781
00:26:28,720 --> 00:26:33,360
level up level up i love the daughter

782
00:26:31,360 --> 00:26:34,559
speaking that song in the car

783
00:26:33,360 --> 00:26:37,039
it's pretty funny i was like you know

784
00:26:34,559 --> 00:26:40,880
this how do you know that

785
00:26:37,039 --> 00:26:42,000
um but but that's uh yeah go ahead josh

786
00:26:40,880 --> 00:26:44,720
oh i was just gonna that's what i was

787
00:26:42,000 --> 00:26:46,799
saying is basically that uh you know

788
00:26:44,720 --> 00:26:48,000
you can you can really do a lot with

789
00:26:46,799 --> 00:26:51,360
just free and then

790
00:26:48,000 --> 00:26:54,480
go from there so oh hands down well

791
00:26:51,360 --> 00:26:57,679
what we want to invite you to do

792
00:26:54,480 --> 00:26:58,400
is when you're ready to transform your

793
00:26:57,679 --> 00:27:01,120
business from

794
00:26:58,400 --> 00:27:01,919
invisible the best kept secret unseen

795
00:27:01,120 --> 00:27:04,080
unheard

796
00:27:01,919 --> 00:27:05,360
to unforgettable that visionary brand

797
00:27:04,080 --> 00:27:07,520
that you know that you are

798
00:27:05,360 --> 00:27:09,279
uh we are putting together a fire five

799
00:27:07,520 --> 00:27:12,559
part documentary series

800
00:27:09,279 --> 00:27:13,840
that releases on june 1st uh and you can

801
00:27:12,559 --> 00:27:16,159
go to video supply dot com

802
00:27:13,840 --> 00:27:17,200
series to join that wait list get your

803
00:27:16,159 --> 00:27:19,279
free ticket

804
00:27:17,200 --> 00:27:21,039
um and through this series what we're

805
00:27:19,279 --> 00:27:23,760
going to do is show you

806
00:27:21,039 --> 00:27:26,080
um a look at yourselves to figure out

807
00:27:23,760 --> 00:27:29,520
how can i do this for my own business

808
00:27:26,080 --> 00:27:32,480
um and all of this is super powered by

809
00:27:29,520 --> 00:27:34,320
video supply this system of using video

810
00:27:32,480 --> 00:27:36,159
to grow your dream business and so we'll

811
00:27:34,320 --> 00:27:39,440
walk you through what it looks like

812
00:27:36,159 --> 00:27:41,679
to work with the video supply system

813
00:27:39,440 --> 00:27:43,360
and even invite you to enroll inside of

814
00:27:41,679 --> 00:27:45,440
our video supply program

815
00:27:43,360 --> 00:27:48,159
so again that's the video supply dot com

816
00:27:45,440 --> 00:27:52,000
series uh and that's releasing here

817
00:27:48,159 --> 00:27:53,679
on june 1st um so thanks for watching if

818
00:27:52,000 --> 00:27:57,200
you have any more questions around

819
00:27:53,679 --> 00:27:58,320
tech or gear let us know down in the

820
00:27:57,200 --> 00:27:59,840
comments below and we look forward to

821
00:27:58,320 --> 00:28:02,399
sharing more

822
00:27:59,840 --> 00:28:04,000
yes indeed thanks dallin thanks for

823
00:28:02,399 --> 00:28:06,799
watching if you have any more questions

824
00:28:04,000 --> 00:28:06,799
catch you guys later

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