What types of podcasts do you work with?
We partner with a wide range of podcasts across various genres including lifestyle, technology, health, entertainment, and more to provide diverse advertising opportunities.
How do you match advertisers with podcasts?
Our matching process is based on understanding your brand's target audience, advertising goals, and budget to find the most suitable podcasts that align with your marketing strategy.
What are the advertising formats available?
We offer several advertising formats, including pre-roll (before the show starts), mid-roll (during the episode), and post-roll (after the episode concludes), as well as sponsored content and product placements.
Can we target ads to specific demographics or geographic locations?
Yes, our targeting options include demographic details such as age, gender, interests, and geographic location to ensure your ads reach the most relevant audience.
What is the typical duration of an advertising campaign?
Campaign durations vary based on your objectives and budget. We recommend a minimum of 4 weeks to gain meaningful exposure and engagement.
How do you measure the success of a podcast advertising campaign?
Success metrics include reach, engagement rates, direct response actions (e.g., promo code usage, website traffic), and overall ROI. We provide detailed reporting to track these metrics.
What is the average cost of a podcast advertising campaign?
Costs vary depending on the podcast's reach, listener demographics, and the type and length of your ad. We work with you to create a campaign that fits your budget and meets your goals.
Can we provide our own ad creative, or do you assist with ad production?
You can provide your own ad creative, or our team can assist with the production of high-quality audio ads that resonate with your target audience.
How far in advance do we need to book our advertising slots?
We recommend booking at least 4-6 weeks in advance to secure your preferred slots and allow time for creative production if needed.
What makes podcast advertising effective compared to other forms of digital advertising?
Podcast advertising offers a unique way to reach engaged listeners in a personal and trusted environment, resulting in higher recall rates and a stronger emotional connection to your brand.
Feel free to contact us for more specific questions or to start planning your podcast advertising campaign.