The Seat That Scared Me... Redefining CEO into CIO

0:00Welcome back to SINCE3000. I'm Danielle Leslie. And in this episode, I'm going to be talking about the seat that0:07scared the shit out of me. It is the seat I'm sitting in right now, which is the CEO seat. When I grew this business, I became0:15the CEO by default. And I found myself a little lost and intimidated by this chief executive officer, I've been fed0:22by others. And I want to share with you in this episode, how I redefined the role for myself as a CIO. So you'll hear what0:31exactly that means. And I can't wait to share more about my philosophy. Let's go.0:41I'm so excited to bring you today's episode. But before we do, I need to make sure you've heard about member up. So0:47community driven products are the future. But Facebook groups are a thing of the past. And after 10 plus years in the0:54online education space, I've taken all my learnings and I've built this incredible platform member up. It's a customizable,1:01easy to use all in one platform where you can build a premium course community or membership site without the tech headache,1:10gone are the days of having to duct tape together, your content, your community, your payments, all on different1:17platforms, I want you to do me a favor, do yourself a favor and head over right now to member up.com Ford slash Danielle. And1:24you can get started for free today. I promise you, I can't wait for you to see this platform. It's beautiful. Okay,1:31the design is amazing your community is going to feel at home here and you are going to take pride in your online1:37business, it is the place to start, head over to member of.com Ford slash Danielle. Now let's get into the episode. So I1:44think one of the biggest questions I get as you're growing your business is how do I become a CEO. And there's a1:51lot of questions about the CEO identity. And I've seen an evolution of what that means for me. And I hope this can be1:58helpful for you as you're navigating your identity. Because really like that's where it begins and ends is your2:04identity and who you see yourself as how you articulate that, because that translates to others around you. So in growing2:12and scaling my business, the first version of CEO was the chief executive officer. And it's this identity, this term2:22that is given to us fed to us that we accept as our truth. And2:27that's what I did for a long time. And what it looked like for me was this almost unachievable level of authority,2:37leadership, which that word still doesn't resonate with me, if you think about the masculine energy and feminine energy, it2:46was a very masculine energy, I thought of CEO, Chief Executive, as a structured, predictable data, you know, step one, step2:55two, step three, you lead in this way you set these things, it is a step by step by step by step. And I found myself in a3:03lot of resistance. I tried really hard to be this chief executive officer, what that looked like in the beginning was3:10the spreadsheets, it was setting the numbers, it was all those things, which are excellent. And then I kept running into these3:18things that weren't vibing with me, and I knew they weren't vibing because I wasn't excelling as myself. So most3:23recently, I redefined what SEO was. And I encourage you to do the same, you know, regardless of what size your businesses,3:32your empire, Your Freelancing business, whatever it is, even in your own life, I encourage you to define it for yourself.3:40And so how I have redefined it as I am not a CEO, I'm a CIO.3:45And for me, cio means I'm a chief inspiration officer. I'm a chief innovation officer and a chief investment officer. And3:54each of those identities play a different role. And each of those identities are me, naturally when I'm operating in4:02my design, and that's really enabled me to lead my team in a new way with less resistance. That's more by design. And it's4:10more of me embracing the feminine energy, which is freedom, liberation, creativity, passion, and it's where the4:19quantum leaps lie, it is collapsing time on itself. It's not telling yourself If This Then That, I've got to do this4:26in order to do this, this person before me did this. So I have to do this exact thing, that exact way. What it is, is embracing4:33who you are in your design in your essence. So when we talk about a chief inspiration officer, for me, that is my role4:41is to keep myself inspired. And when I'm inspired, I'm in the flow state and that's everything from what I put on in the4:49morning. I mean was last time you saw CEO like this, hello. You know, I'm saying we got the pearls we got the whatever we4:55ripped jeans. Okay, like all the hookah Well, hello.5:06But this is me being inspired. And this is me being inspired. And so for you, you know, what does that look like to keep5:12yourself inspired? For me, it's also a Saturday night watching King Richard, I most recently watched it for a second time,5:19and I picked up on something that has been key to my ability to lead. And I hope you think about how you can embody this.5:26So in King Richard, there's a moment where his daughter has Venus in this scene, and she's being interviewed. And she I5:32think she's about 13 or so 12 At the time, and the interviewer is a middle aged white man. And he's asking her, what do you5:40plan to do? And she said, Well, I plan to meet my competition and beat my competition. Well, what makes you think you can5:47beat everyone? Because I know I can. And then he starts to ask another question, to plant a seed of doubt. And he said, but5:54you haven't been playing juniors. So how will you? And before he can even finish the question out his mouth, Richard6:02comes over, I feel like I didn't put respect on his name, Mr. Richard, Mr. Williams, he comes out and he says, way, way, way, way away, he says, Excuse me, you're talking to a young black6:12girl. You got to watch what you say to her. She just told you what she's going to do. What makes you think you need to6:19plant a seed of doubt in her mind that tells her she can't do those things. And what I heard in that was we live in a world6:25where she was living in a world we're living in a world where all the media all the messages we're getting are saying you as6:32a little black girl are not enough. You can't do this. You can't do that. It's not in your design. It's not in the plan.6:37And King Richard came in he was like, nah, nah, she she's good, bro. Fam. She's good backup she good. So what I took from that6:45is this inner authority that we have the ability to listen to, because we come here to this planet knowing all we have to do6:53is pause, be still be inspired, and listen. And that lesson has6:59helped me lead from a place of inspiration. It's instead of looking outside, externally at well, what is the Chief7:05Executive Officer supposed to do? What am I supposed to look like as a CEO? What am i What is this person was home do doing over here was homegrown over here. But instead for me to look7:12inward and say what is my inner authority saying is my way of leading my way of inspiring. So in that Chief inspiration,7:19Officer role, I know that it's in my design to live in the future, visit the future, see the future, and then come back7:27and visit the president and tell my team what I saw. That's my role. That's me in my visionary seat,7:33that's where I live, so that when I am inspired, then I can pass that vision on whether it's articulated literally or just in7:40my being in in my essence, I can pass that energy on that inspiration onto my team and empower them to carry on my7:47vision, even without me. So that's us in our chief inspiration Officer role. And what that means is I now have a7:53team that's empowered to take the baton, I don't need to run the race with them. I'm just here to run the first and be8:00like, take the baton, you already know what the finish line is. And in fact, if you see a better finish line, recreate8:06that yourself. Because if I'm inspired, and I'm helping you be inspired, then you're gonna take it even further than I ever thought we could. So that's how I've really empowered my team.8:14And that gets into role clarity. So before I thought as a CEO, all right, we got to do our roll scorecards, we've got to like be8:21very specific. And now I'm taking into account well, who are the players who are taking the baton? Let's think about8:27when are they most inspired? What's the environment we can help create for them. And they are recreating redefining their8:34role. And guess what, when they are creating is way beyond what I thought we needed, or we could use, and therefore that lens to8:40the second piece of CIO, which is the chief innovation officer. So it's my role to live in that future and think about what is8:48next. And the what is next is not what is the B to the A, but it is what is the double A? What is the Double Z? What is the8:56123? What's pi 3.14? I don't know the rest of the digits, you know, pi as long but we're going for PI like that was what9:03innovation is it is that collapsing of time, the quantum leap? How can we take something from this dimension? Because9:09we're living in all the dimensions if we allow ourselves to access that? So in that innovation, see, you are able to9:15dream and create and think about what is not even next, but what is like beyond? As my friend puts it, what's the bigger big?9:23I think we were taught to think big and the thinking big sometimes can be limiting because we're like, Okay, well a9:29and b, so maybe we could get too deep. But I'm like now the bigger big is the quantum it's in the quantum field. It's the9:36unimaginable that we can make imaginable with our imagination when we're innovating. And that's where you borrow from9:43different industries. So me having a course business and now getting into web three and fts. I can now think about how can we9:50turn this into an NFT? How can we take this this idea of transparency and ownership and community from web three from NF9:58T's and how can we put that A couple that with our course business with web two, so you when you're in innovation borrow10:06from King Richard, the films you're watching at night, borrow from genius from Kanye watching him being flow, borrow from the10:15NF T's and the web three, borrow from the cannabis industry, whatever you're into, borrow from that and incorporate it. So10:24in our team meetings, for instance, we often open it with one word, what is one word for how you're feeling right now.10:30And that sets the energy tone that sets the frequency. And that's a reminder that it starts with our body, us being10:37connected, it starts here. And that's where innovation comes from when you're vibrating at a higher frequency, because you're10:43being connected with your body, your feelings, I'm feeling elated. I'm feeling elevated, I'm feeling excited, I'm feeling10:51enthusiastic, I'm feeling light and bright. That's where the innovation comes from. And then the last piece investment. So as10:59the chief investment officer, you are really looking at where you're putting your money, and what that is yielding you. And11:06that traverses everything. So a lot of times we start with the people, right, we've got people product profit. So with the11:13people, if you start there you're looking at, I'm bringing this person on, and a lot of times we'll get stuck on, okay,11:20they're going to be 3k a month, who, that's going to be a lot, here's what I invite you to look at when you bring in that11:27person. And let's say that they are a marketing person. When you bring in that person, you're asking yourself, okay, we're11:34going to be paying them 3k. So as the chief investment officer, you are asking yourself, How can we get the biggest return on11:40that investment? What are the key things and by the way, you don't have to create this, you're gonna empower your11:46people, your person, your marketing person to create this, how can we get you in a position where you can generate $50,00011:53this month? If you have a product that is 10,000 5000 2000? How can we put this marketing person in a11:59position where they can generate 50,000, so that 3000 a month that you're paying them? And let's back it up? Even 20,000 a12:06month, they can generate that that 3k You're paying them per month, you now know, oh, my gosh, all right, well, that's12:11worth the investment. Instead of getting caught up in Austin, I don't have the 3k How am I like can't afford this person, let me12:17find someone for $500 a month. But guess what, there is a cost to everything. So as the investment officer, you have to12:24ask yourself, when I bring on someone who's $500 A month versus $3,000 a month, the $500 month person is potentially less12:33skilled and less experienced, which is fine, you just got to do the calculation. So I had to ask myself, if I'm bringing on a12:40$500 person, instead of the $3,000 person a month, there's going to be a learning curve. And so that's going to be my12:46time in training them, or paying another mentor to train them,12:51that's going to be other team members time training them bringing them up to speed. And now instead of them being able12:57right out the gate to generate that 50k a month for you, it might be a few months till they get up to speed. And so in that13:03time, that $500 month investment that's actually turned into a cost of potentially 10s of 1000s of dollars, depending on how you13:12value your time. So that is your role as Chief Investment Officer is to evaluate these people, investments, people is a person13:22who you need to look at, and that first person I look at as myself, so I am the biggest and best investment I will ever be13:30in my business in my life, just as you will be. And I want you to see that from now. Like if you haven't been seeing yourself13:36that way. See yourself that way, like from yesterday, because you are the biggest invest investment in your business in13:42your life. So what that means is people ask me I so they're like Danielle, why haven't you bought a house yet? And I'm like,13:49because right now, if I think about buying a home the way I live, so I know myself. And in order for me to be inspired, my13:58environment needs to inspire me. So right now I'm living right here in Brooklyn Heights, I got the view of the bridge, I got14:05the exact view I wanted, which is trees, water city, I want to14:10know that the city is right there, I want to see the density, I want to feel the energy. But before I feel that I14:15want to feel grounded, and I want to know that I have the trees and I have the ancestors and all the generations right14:21there accessible. I got a front lawn I can go on to and then I can see the water I can see the sunset. And I know that fuels14:28me. And so I know that my standard of living at this point means if I want to home that's commensurate with where I am14:34now. That's probably gonna be and I want to be in a city that love that's probably going to be $2 million minimum, right? Maybe14:40three, maybe four villas a $2 $2 million minimum and my starting investment for that is going to be a lot of cash and we're14:47talking about a 20% investment. What is that? $400,000 in cash. Do I got it? Yeah, you know, I got it. However do I want to put14:56400 grand in cash on that one thing Nah. So because of that, I15:01say, you know, what I'll do instead is rent and I'm going to find a place where I'm living. And it might be 10k a month, it15:08might be 16k a month. But I'm living in a place where I know that this is a place that is my corporate headquarters. So one15:16thing you want to get smart about as the chief investment officer is how do these investments align with my15:22business? How am I setting up my business to support my lifestyle, and what I need to feel inspired. So in this space,15:29this is my corporate headquarters, when you are a CEO, a traditional CEO of a Fortune 500 company, there might15:36be corporate headquarters that our guests what covered by the company, the whole thing is written off. So if you're a CEO,15:41and you're living in corporate headquarters at a fortune 500, and your rent every month, is $10,000 a month, because they15:47know in order to retain you, they need to put you up in nice places. And they know that for you to be inspired and show up15:54every day as the boss you are as a CEO, they need to put you in a nice place. And they're like, alright, we can write that off on the business, you can do the same. That is the beautiful16:02thing about running your own business. That's why we get into it. This is the secrets of the wealthy. So now you have a16:08corporate headquarters, AKA your home, and also your corporate headquarters, where I do my SEO masterminds, I do my retreats, I16:17bring my team here, we film things like this, we in my living room, by the way, this is now a complete business write16:23off Nah, it's not about oh, I'm only using a third of my apartments, I can only write off a third of it, not the whole16:29space is being used, we got a photo booth upstairs, we got everything my office. So this is the corporate headquarters. This16:35is where our team comes to work. That is a business write off. And that is a worthwhile investment. Right? So these are16:43things you want to think about other things, I think about what is what does my team look like? Like what do I need to be in16:49proximity to to show up as the best version of me, because when I'm the best version of me, when I invest in myself as the16:55biggest invest investment, then I can 10x 100x our earnings this year. So what that looks like is me having a stylist who I can17:04collaborate with at the beginning of every month, and we can say this is my vibe this month, I want to feel like this.17:09And we collaborate and create outfits and create things that I can show up as. And that is a part of the business, it's17:16wardrobe for things like this. And then we have my personal trainer in order for me to show up as my best self that's17:22keeping my body alive, that's keeping me in connection with it that's keeping the adrenaline up and everything, the dopamine17:28rush all the all the technical terms, scientific terms, but that's what we're doing. That's another business investment,17:34right? Because you are the CIO, or CEO, or whatever you deem yourself, whatever identity you choose. So all of these things17:42are investments that you get to evaluate. So I want you to take the time to ask yourself, what are those investments that I may17:48have overlooked. So you may get a personal chef, because a personal chef is someone you can have on your staff, and that is17:56a write off, that is someone you're employing, that is a business expense. They're coming in and they're cooking, guess18:01what they could cook your vegan food, right, there's an opportunity for you to reimagine what your diet is like, because18:07your internal environment creates who you are. So maybe you want to have them do vegan meals, maybe they're more18:12healthy, maybe they are gluten free. Whatever you want to do less sugar, no processed foods, you can now have a personal chef18:20on your staff who creates that for you. So all of these things to an event planner, who's going to plan monthly dinner series18:27where you bring in luminaries and influencers, who you want to connect with. That's a part of your business that's fueling18:32you. That's business development, that's putting you in proximity with amazing people. These are all things you18:38get to evaluate in that Chief Investment Officer seat. So I want you to open your mind to all opportunities. Another thing18:45that happens when you invest in people I'm going to show you I got it in my pocket. So this right here is something that my18:53Chief of Staff Helen brought to me today. So it's a stone. And18:58before we started filming, she knew I had been I've been stressing about this week, okay. And she's amazing. She brings me19:06this stone and she says, I have been meditating with this stone for a long time. And I asked it to deliver the message to make19:16me a vessel have it pass through me. Give me the words when I don't have the words. And she gifted this to me today. And19:24this is not a stone she bought yesterday at the store, like it has her energy, her power her words, her as a vessel and she19:32gifted this to me. And this, to me was the embodiment of what it looks like when you make those investments to bring people19:39around you who see you who help you remain inspired. And this is exactly what I needed today. Thank you, Helen. She's sitting19:47right there. I see you. I love you. You know I never say that. So, air hug.19:53Hey, this is Danielle Leslie and I have a question for you. If you are a creative entrepreneur, and your business is unique Why20:00are you working with a generic accountant? One of the best decisions I made was who I would partner with on my taxes and my20:07accounting. So if you're creative entrepreneur, you are growing your business, you're scaling your business, I want to20:12introduce you to rebel. Rebel is a firm that can help you whether you're looking to prepare your taxes, or you're looking for20:19that year round support. They will tell you what's happening in your business and why so if you're tired of being ignored,20:27talked down to or feeling like you are chasing around your accountant and meeting to drive the relationship yourself. It's20:34time for change, head over to rebel cpa.com REVL cpa.com Head20:40on over fill out their interest form and make sure you look into working with them. Again, that is Rebel cpa.com r e ve l20:48cpa.com. We all deserve the right firm to partner with. It's been proven that procrastination can be one of our biggest20:55enemies to success. Now contrary to belief, procrastination is not based on a lack of time management or organizational21:02skills. Procrastination is directly linked to to our emotions. Now, the reason I know this is because of Patti21:08Johnston. Patti Johnston is incredible. She's a course from scratch member. But even more importantly, she's built21:14multiple multimillion dollar businesses once she learned how to overcome procrastination, so she's created a program where21:21she shares her system on how to overcome procrastination. And it's based on emotional intelligence, neuroscience and21:27accountability, she's going to show you step by step how to overcome negative feelings. So you can start taking action and21:34start seeing a difference from day one. So text this number right now to schedule an appointment with Patti and her21:40team to see if this is right for you, and what steps for you to take to overcome your procrastination 813-789-1097.21:49And again, the number to text right now is 813-789-1097. Let's21:55all overcome procrastination together. Now let's get back to the episode. So in my evolution, from CEO to CIO, when I started22:04this business, I was in that CEO identity. And what I really focused on as my Northstar was top line revenue. So I came22:13blazing in and I was like, Alright, we got to get it. And the first level I wanted to achieve was that million dollar22:19mark, right? And it came fast. And I was like, boom, we hit a million. But that wasn't enough. They were like, Okay, let's hit22:2510 milli. Then a year later, we hit 10 Milli, and then we kept going. And then a year after that we hit 20 milli. And that22:34was my Northstar for a long time because I thought as a CEO, my Northstar needs to be top line revenue. And here's the thing.22:42There's the second evolution, which was me focusing on profit, and I said, Cool, that top line revenue is doing something but22:50what that profit, what that profit doing what that margin doing, right. And so then I started looking at the profit margin. And when I started looking at the profit of the22:58business, right, so this is at the end of the year, you subtract how much did we make in top line minus how much did we23:04spend, and then you get your bottom line, your net profit, the cash you have sitting in your account at the end of the23:10year. And I started looking around online, right, looking23:15outside of myself at what other people were saying around profit. And what I realized is there's a lot of profit shaming,23:21and it sounded great at first, right? We had a lot of people in the market saying, you know, will you make in Milly's? But23:29like, how much are you making a profit? Because if you're not making 50% in profit, then what are you doing? And then other23:34people were like, well, I'm making 40% in profit, and I'm better than you. And I realized, like, you know, I thought that23:40focusing on profit was the next Northstar. And that was the next big thing without asking myself, well, why? And do these people23:48who are raising the flag of I've got 50%, and profit all the power to and by the way, that's amazing. I know. For me, though,23:55I had to ask myself a lie. Like, why is the 50% profit margin?24:00Why is having $500,000 in cash, why is having $3 million in cash24:05at the end of the year in December sitting in my account important? And what I realized, I made that shift, and I'm like,24:12you know, my Northstar is different now. So when I think about the profit, I'm like, Well, what do I want to do with24:19that? I actually want to keep pouring back into the community that gave so much back to me. So for me in my CIO, see me24:27evaluating the investments. I'm asking myself, How can we take this and reinvest it? So instead of being so I want to encourage24:35you when you're thinking about profit, and you're seeing all these people, top line revenue, profit, I want you to just sit in your why, like, why is it important for you? What will you24:44do with that money? Will you start a foundation? Will you put you know, this curriculum in schools, will you bonus out your24:51team? Will you get into a new industry, right? And for me, what I found is as my new Northstar shifted it shifted24:59into so self expression. And the reason self expression is my new Northstar is that I know that as a being, I'm here to be, and I'm25:08here to create, and I'm here to self Express. And when I do that I'm feeding back into the community. And yeah, that can25:14look like organizing team retreats, it can look like doing,25:20doing new projects and new industries. But what I want you to do is ask yourself, what does that look like for me? What am I25:25going to use this for? Why is this important? So as I was going on my journey, and redefining myself at this, as25:31the CIO, I realized it was in alignment and in parallel with this shift that we're seeing at a macro level. And I was first25:39introduced to this concept from my spiritual adviser, rosemary, and this was back in 2019. So this was pre COVID. And she told25:47me Daniela shift is happening. We're going from the Newtonian age, where money is currency to the Quantum Age, where well25:54being is currency. And she said, we're going from this money as currency, structured, predictable, to measuring to26:04this winner lose mentality. You either have it or you don't you either got it or you went to this quantum which is26:11collaborative, there is no win or lose. We're all winning, how can we create a situation where we're all winning? How can we co26:17create co manifest coexist, then COVID hit, and that accelerated26:23this shift, and we saw people at home, and I remember myself, I was in my Midtown apartment, on the 52nd floor, looking out. And26:34I was like, I have all this money in the account. But like, I can't really do nothing with it. Because we inside right now,26:41what's important is how I feel. So how do I feel? That was a real wake up moment for me to say, Am I doing things that feel26:48good? Am I doing things that grow my well being? Because when you strip away all this other stuff, it's really about how do26:54you feel? And I think we all felt that it was really like, do I like where I live? Like do I like the people I'm in27:01relationship with? Do I like drag people I can call up on the phone and Kiki with and feel good. It became about more and27:08really by more it was what we came on to this planet to do, which is to be and to live and to express. So what I started27:14thinking about was this new definition of wealth when I think about wealth, w e a l th it is tied to money, you know,27:23how much do you have an assets. And what I thought about is not like the new wealth is W E ll T H, where it's about your well27:31being because well being is the new currency. It ain't about the money, assets, but it's the well being as a currency. And when I27:40think about wealth, that is my new Northstar is this feeding my well being is this enabling me to be my fully expressed self.27:48Because when we are truly in our being and feeling good, we can create things and the world feels the good behind it is not27:56just like another like cookie cutter thing that everybody else is doing. It has your energy signature on it. It's got you on28:04it, it has your essence it has your energy. So that has been the new driving force in our business and how we're teaching28:11our CEOs, our CIOs. We're asking them what is a wealth habit that28:16you can create? What is something that feeds your well being that is true to who you are. And I'll give you one28:22that's a technical example. But it truly fed my well being and my wealth, my my money being at the same time, but it started28:30with my well being. So it was a moment when I said what would it look like for me to keep my word to myself. And in that moment,28:38it was a weekly webinar. And the reason I love the Weekly Webinar is because I like performing, which I didn't realize. But when28:44I was little I remember auditioning for Annie and I was so nervous and so shy. According to my mom, the only reason I28:51didn't get the role was because I don't look like Annie. She's like, No, no, you were in second place. And she's like, you had an amazing voice you saying you acted you did everything right?29:00It was just they didn't think you had the look. And I think since then I've always known like in my unconscious and my29:08higher conscious that I'm a performer. I think in my next life won't be Josephine Baker, okay. And I'm gonna be like on29:14stage performing. So for me in this life, it is my webinar, like that is my stage. So I would show up every Wednesday29:21big money, Wednesday's shout out to Caleb he named it that and he would like celebrate me every Wednesday. And those were my29:28days to perform. I was like a method actor. Every Wednesday I would do the show for a brand new audience. And it was the29:33same show but I would I would show up with a new energy and give them the show and then I would invite them to join me.29:40And in those webinars, I would invite them to believe in me as their guide to believe in my methodology. In course from29:47scratch, you can turn your story into a course and educate others and believing in yourself. I was inviting everyone on that29:55performance on that webinar on that masterclass to believe in themselves. So me asking myself what is a wealth habit w e LLTH,30:06where I can be in while my well being, or I can be in alignment with keeping my word to myself, or I can be in alignment to what30:12makes me feel good, which is showing up and performing every Wednesday, how can I transfer my well being and help others find30:19theirs, help others find the power in their story, and know that it's enough to just be all you got to do is tell your story30:27that you've already lived and share it with others. And so that's how I translated my well being into this new wealth. And30:34what I hope for us is we start to see the shift and embody it, embody it now, we're already there, the world is shifting, if30:42you pay attention, the old ways aren't necessarily working the same. It's starting with us. I think what you're also seeing on30:50a macro level is this shift from the industrial age, and the industrial age was all about efficiency. It was about the30:56factory system. Step one, step two, step three is gonna get us to step 10. Faster. However, it's linear, we've got to do it31:04in order, and it is extracting the imagination, it's extracting31:09the room for creativity, extracting the room for being it is just about doing. And that worked for us when we were in31:15that age. But guess what we're moving into what I call the culture, an economy, where our cultural advantage is driving31:23this economy. That's where the innovation, the inspiration, the new ideas the origination comes from, it's when we can steep31:31into who we are our cultural advantage, how did you grow up? How did that feed you? How did that shape your identity? And31:37how can you now create a product, create something that you can share with the world, that's a reflection of that,31:42that makes you feel good in the process and therefore makes others feel good. So in this culture, at economy, it is about31:48embracing who you are? And guess what? Because you are one of one31:54if you think about economics, right, though, back to econ class, and you think about economics, you've got supply and32:00demand. And what that law says is that the lower the supply, the higher the demand. So when you have more supply, you got32:0810,000 of these things, you got a large supply of something that demand for it goes down, because you're like, Well, I got 10,000,32:16I'm gonna just pay $1, because I can get it anywhere, I could get it in any store any any corner. Now, when the supply goes down,32:22when there's only one of those things, the demand goes up, because they're like, I can only get that thing from this one32:29place. Guess what you are the new supply. Like you're hiring a32:35supplier, because you went, you are one of one. And when you embrace your culture and recognize that your supply is32:42low, meaning it's one, there's only one place to get you. And32:47that means the demand for you as long as you own, that you are one of one you own your culture and you own the fact that we're32:53in this economy that rewards you for being different rewards you for being you, your demand goes up, you can ask for a premium33:01price. More importantly, you can be selective about who you put in proximity with yourself, who you bring into your circle, who33:08you educate who you share your gifts with. But that is the reality of where we are. And I want to invite you to embrace33:14that like yesterday, because we already there. And the people will figure this out. They are building empires on being33:20themselves. Listen, sometimes life be life in and we do not know what's coming down that road next. Well, that's what33:29happened to me in 2016, when I was unexpectedly laid off from my job. And I was six figures in student loan debt, I had no33:36savings. And I didn't know what was going to happen next. Now luckily, I had this little voice inside of me at that time that I33:44couldn't ignore, and it was telling me to take the leap. It was saying use this as your opportunity to build your33:49business. Use this as your opportunity to create your dream life. And so I believe that life happens for us, not to us, and33:57that nudge in my spirit, I should listen to it. Luckily, I did. Fast forward to today, I have a business that's made over34:05$20 million. And I've helped over 10,000 people create their online businesses and their dream lives. So do you want to34:12learn how to turn your story into an online product and launch in 30 days, head on over to coursefromscratch.com/since300034:20I want you to join us on this journey so you can listen to that little voice inside of you too. So go now Do34:27yourself a favor coursefromscratch.com/since3000EnglishAllFrom Danielle LeslieRelatedListenableLiveRecently uploadedWatched