Why Businesses Are Afraid of Using Video and Why You Shouldn't Be

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[Music]

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hey guys

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welcome to the video marketing made easy

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podcast where we believe that video is

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the most powerful way to monetize your

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message

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stand out in the market grow your

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business i'm josh crandall so

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in this podcast we talk about practical

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strategies to grow your business with

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video

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uh so if you struggle with growing your

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audience and getting the word out about

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your product or service

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we're here to help uh yeah like i said

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i'm josh crandall and i want to take you

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through uh today

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a little bit about um uh why businesses

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avoid using video

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uh in their marketing and why you

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shouldn't be afraid to

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uh also i'm gonna give you a few tips on

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uh

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what you can do to begin today to take

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that step towards using

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video uh in your marketing with your

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business

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and uh and a whole host of reasons why

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you should um

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so you've probably heard it said before

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that video is king

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well that is so true and and

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i'm here to tell you why basically you

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can convey

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such an immense amount of information in

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such a short amount of time

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with video it's uh it's one of the most

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powerful ways to

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connect with your audience um without

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being there

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in front of them without shaking their

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hand they can connect with you uh

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visually emotionally um they can become

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invested

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in you and your mission um through that

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video

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you know medium that weights that you

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can really connect with them

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you know it's it's catchy um yeah we've

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all experienced it you see something

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you know whether that's on a screen as

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you're as you're waiting in an office

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or or you've been scrolling on facebook

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scrolling social media

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uh anywhere really like even the weather

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channel like i

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i get i get snagged up on some of those

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videos as i'm

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checking the weather for the day i mean

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uh you see something catchy and you want

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to spend your time there

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or you're willing to invest the time to

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uh to watch video is such a powerful way

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it is king it's it's how you connect um

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so so so then why are people so scared

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to use

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it right um i mean there's a host a

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whole host of reasons why

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um but uh and we can we'll kick things

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off with uh

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you know maybe maybe the the problem is

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uh it takes too much time maybe it's too

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expensive maybe you don't have the

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resources

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uh well let's let's let's kind of break

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that down do you know back

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back maybe 10 15 maybe even five years

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ago i mean

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video and creation creation video

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creation creating videos was a

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really heavy lift um you

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you know and that was due to a lot of

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reasons but

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let's talk about tech first you know

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tech technology on all fronts

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uh even five years ago was is just so

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vastly different

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cameras are expensive lights are heavy

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and and expensive um you know we're

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using leds today

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uh back then you're using tungsten

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lights they got super hot they're so

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heavy the

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you know you knew had you had to know

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how to manage you know all these pieces

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of production gear

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um you know it wasn't as straightforward

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as it is today

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the manpower required um to create

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videos

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was more um computers to process

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everything i mean

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you think about you know when they used

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to load tape in and

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and then take the tape out and

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physically cut

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to be able to edit uh anything i mean

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it's it's crazy the

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the amount of resources

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money and just energy was needed to pull

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off something like video and so it was

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expensive

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um also like broadcasting uh

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broadcasting your message i mean you

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really needed to put this on

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you know the local news for crying out

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loud

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uh or national tv but but that's what

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made it king

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right is is that's the medium that was

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getting into your home back then that

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was

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you know you'd sit down and watch your

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scheduled you know content

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and uh and you'd see the advertisements

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that come across there

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and uh it really was a big deal uh but

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you're looking at things today

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and it's just it's just amazing the the

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amount of improvements that have been

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made to the

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whole you know way that marketing is

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even presented to you

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uh everyone has a smartphone in their

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pocket you're able to

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watch as many ads as you're presented

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with you know as soon as you open an app

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really it could be just about any app

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that you open could have an

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advertisement

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um so it's such a way to reach people so

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much faster and so much easier

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with so much less energy and it's just

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it's just amazing

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you know how far we've come in that

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regard but basically

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everyone nowadays has a smartphone in

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their pocket i mean

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mine i've got i've got two lenses on

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here

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i've got two lenses to help me tell my

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story

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and i can open this up and i can

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um i can you know i can do a podcast

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from here

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i could uh i could shoot a video i can

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edit a video i can

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i can serve you know my audience

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with what i have in my pocket and that's

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just incredible

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um so the technology is there it's

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condensed you're able to capture that

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you're able to

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you know deliver it without hiring

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somebody to do that or hiring a whole

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team for you to do that um

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so you know that's it

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this uh it's a big step up when you can

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basically get a home studio in a bedroom

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you know in your house for under two

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thousand dollars i mean go

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look at it you know on youtube you can

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uh you can look up resources for people

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that have actually said okay here's

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here's your camera here's a lens

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here's here's your microphone here's

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your light you can assemble it all in

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this table and you're good

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like it is just amazing your internet

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speeds i'm sitting here i'm i'm

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talking to you you know if you're

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watching i'm talking to you through a

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camera that's connected to my computer

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um and the internet is so you know that

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i'm

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paying for my home is you know which

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which is a basic

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need now for a lot of at least american

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families

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you know that is able to broadcast this

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to

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an audience of you know it's it's pretty

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much limitless so

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so really there's been so much evolution

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as far as like

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video being accessible and really

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what's standing in your way then if

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you're looking at

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you know budget and resources for just

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getting marketing

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video content out there is really just

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the knowledge that it takes to

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operate that camera or to edit it and

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then to

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you know put it out there so

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so you know like like um so

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i guess i'll give you an example of uh

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of this whole

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this whole like money energy resources

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thing so

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i was a video intern at the los angeles

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county fire department and i actually

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got

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hired on back there as well but

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um before i got there i used to work in

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their bunker

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which is like a it was i mean i could i

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called it the bunker

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but basically it was this huge concrete

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room

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where we would edit our videos we had

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all the the storage there and whatever

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and attached to that was a

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a studio that we could film in and then

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another studio on the back end

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editing bays and but the whole first

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room where i

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worked uh the whole thing was taken up

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by this

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these broadcast uh machines and

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equipment

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that were used way back in the day when

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they would develop their content

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um and i really hope i'm not making some

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people feel

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really old right now but basically

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the uh the guys prior to me they

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um they got approved to just rip it all

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out

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and get rid of it and practically put it

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in a museum uh

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and what replaced it really only took up

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about eight to ten percent

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of the room so we've come such a long

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way uh

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really the technology and

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um you know resources are right at our

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fingertips

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if we just learn how to how to use them

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um

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so so is great looking video

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that's you know is that is great looking

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video still expensive in today's

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world well yeah it is um

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you can still there's there's a reason

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why you can hire a team of professionals

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to come in and film your video

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um every aspect of video production can

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be a profession

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uh you know you got the audio you have

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your your video

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you've got color correction you've got

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editing you've got

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you know how it how the image looks your

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directors of photography etc there's

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there's so many roles and professions

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that go into making a video

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that yes a professional you know

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video work is going to cost money but

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can you do it

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well yes exactly you can

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um so

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with the with the right resources and

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the right knowledge you can create

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content

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with such minimal technology today that

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it can far surpass the reach of

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i mean you think about a movie being

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made right hundreds of millions of

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dollars

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and hollywood will make this movie and

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they'll put it out and they'll make that

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money back

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but you can still rub shoulders with

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people that haven't seen that movie

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um whereas you know a guy on a long

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board

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drinking cranberry juice you know he can

289
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get

290
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more views than a hollywood movie on his

291
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one little video

292
00:09:42,320 --> 00:09:45,680
coming out of the smartphone you know so

293
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so the power

294
00:09:45,680 --> 00:09:49,200
the power is there the power is is

295
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available to you

296
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so so what's stopping you

297
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from using video to uh

298
00:09:55,600 --> 00:09:59,760
to reach your audience you know and i i

299
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realize the change

300
00:09:59,760 --> 00:10:04,480
in technology is not the only thing

301
00:10:01,600 --> 00:10:07,600
holding people back from music video

302
00:10:04,480 --> 00:10:08,480
like uh you know like i said all these

303
00:10:07,600 --> 00:10:10,320
aspects or

304
00:10:08,480 --> 00:10:12,480
careers so you could have your knowledge

305
00:10:10,320 --> 00:10:14,079
limitations or time limitations the time

306
00:10:12,480 --> 00:10:15,200
it takes to actually learn how to use

307
00:10:14,079 --> 00:10:17,440
these things

308
00:10:15,200 --> 00:10:19,440
um it does take time it takes an

309
00:10:17,440 --> 00:10:20,720
investment you learn and you grow

310
00:10:19,440 --> 00:10:22,800
there's a lot of people out there that

311
00:10:20,720 --> 00:10:25,360
are naturals at doing this but

312
00:10:22,800 --> 00:10:26,720
but still like it takes that time uh

313
00:10:25,360 --> 00:10:29,360
money limitations

314
00:10:26,720 --> 00:10:30,560
um you know you can get a really good

315
00:10:29,360 --> 00:10:32,240
decent looking video out of your

316
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smartphone yes but if you want to step

317
00:10:32,240 --> 00:10:36,560
up and buy a physical camera with a lens

318
00:10:34,880 --> 00:10:37,839
and get some depth of field there

319
00:10:36,560 --> 00:10:40,160
you know it's going to take some

320
00:10:37,839 --> 00:10:42,720
investment um

321
00:10:40,160 --> 00:10:43,600
you know and there's the the limitation

322
00:10:42,720 --> 00:10:45,519
or the the

323
00:10:43,600 --> 00:10:47,440
thing holding you back might be a fear

324
00:10:45,519 --> 00:10:49,680
of being on camera right

325
00:10:47,440 --> 00:10:51,680
uh fear of putting yourself out there in

326
00:10:49,680 --> 00:10:54,240
the wrong light or the wrong way

327
00:10:51,680 --> 00:10:55,519
but uh but i'm here to tell you that the

328
00:10:54,240 --> 00:10:58,560
uh

329
00:10:55,519 --> 00:11:00,800
the benefits of learning

330
00:10:58,560 --> 00:11:02,480
um how to make videos or and the

331
00:11:00,800 --> 00:11:03,200
benefits of using them to market your

332
00:11:02,480 --> 00:11:06,160
business

333
00:11:03,200 --> 00:11:09,279
they far surpass the fears that are

334
00:11:06,160 --> 00:11:12,560
stopping you from doing so

335
00:11:09,279 --> 00:11:14,320
and and you know i i'll support that

336
00:11:12,560 --> 00:11:16,079
with a few you know kind of statistics

337
00:11:14,320 --> 00:11:18,560
here but basically

338
00:11:16,079 --> 00:11:20,320
um four times as many people they want

339
00:11:18,560 --> 00:11:21,519
to watch marketing content they want to

340
00:11:20,320 --> 00:11:24,079
watch videos

341
00:11:21,519 --> 00:11:24,880
more so than they want to read about it

342
00:11:24,079 --> 00:11:27,839
you know so if you

343
00:11:24,880 --> 00:11:29,200
if you have a great you know i'm not

344
00:11:27,839 --> 00:11:31,600
downplaying website here but

345
00:11:29,200 --> 00:11:32,240
he got a good website and you got good

346
00:11:31,600 --> 00:11:34,000
content

347
00:11:32,240 --> 00:11:35,360
that's great like here you're at a great

348
00:11:34,000 --> 00:11:36,560
starting point there's so much that goes

349
00:11:35,360 --> 00:11:39,120
into your website

350
00:11:36,560 --> 00:11:40,320
um there that you need it to look good

351
00:11:39,120 --> 00:11:43,040
and professional

352
00:11:40,320 --> 00:11:44,399
in order to be able to sell but your

353
00:11:43,040 --> 00:11:47,680
audience wants to watch

354
00:11:44,399 --> 00:11:48,800
video and they're four times more likely

355
00:11:47,680 --> 00:11:51,920
to

356
00:11:48,800 --> 00:11:55,040
do that than to read about it uh

357
00:11:51,920 --> 00:11:58,079
social media facebook on facebook

358
00:11:55,040 --> 00:11:58,800
over 100 million hours of video are

359
00:11:58,079 --> 00:12:02,079
watched

360
00:11:58,800 --> 00:12:05,360
over facebook every day

361
00:12:02,079 --> 00:12:08,399
just let that sink in um

362
00:12:05,360 --> 00:12:09,279
everyone's consuming it i say everyone i

363
00:12:08,399 --> 00:12:10,560
mean

364
00:12:09,279 --> 00:12:13,040
whoever's using social media is

365
00:12:10,560 --> 00:12:15,040
consuming that um

366
00:12:13,040 --> 00:12:16,079
and they are bringing themselves to that

367
00:12:15,040 --> 00:12:19,680
platform

368
00:12:16,079 --> 00:12:20,959
to watch videos uh marketers that use

369
00:12:19,680 --> 00:12:23,360
video

370
00:12:20,959 --> 00:12:24,079
they grow revenue almost 50 percent

371
00:12:23,360 --> 00:12:27,680
faster than

372
00:12:24,079 --> 00:12:29,040
non-video users so think about that what

373
00:12:27,680 --> 00:12:31,760
are you doing

374
00:12:29,040 --> 00:12:32,480
to market your business what are the

375
00:12:31,760 --> 00:12:36,480
methods that

376
00:12:32,480 --> 00:12:38,160
that you use and

377
00:12:36,480 --> 00:12:39,600
think about if you're not using video

378
00:12:38,160 --> 00:12:42,800
think about

379
00:12:39,600 --> 00:12:45,279
um what it would be like to grow your

380
00:12:42,800 --> 00:12:48,240
revenue 50 times faster by

381
00:12:45,279 --> 00:12:48,240
starting a video plan

382
00:12:48,480 --> 00:12:51,600
and uh you know over 50 of marketing

383
00:12:50,959 --> 00:12:53,839
pros

384
00:12:51,600 --> 00:12:55,360
they say that video is the best type of

385
00:12:53,839 --> 00:12:57,760
content with the best return

386
00:12:55,360 --> 00:12:59,760
on investment you know that's that's the

387
00:12:57,760 --> 00:13:00,639
marketing process say that so from their

388
00:12:59,760 --> 00:13:03,040
experience

389
00:13:00,639 --> 00:13:04,320
and there's a lot that goes into that um

390
00:13:03,040 --> 00:13:05,040
you know where i came from from a

391
00:13:04,320 --> 00:13:08,079
full-time

392
00:13:05,040 --> 00:13:10,480
line of work we had a marketing team

393
00:13:08,079 --> 00:13:12,639
uh that met with another marketing team

394
00:13:10,480 --> 00:13:15,920
in this big corporation to

395
00:13:12,639 --> 00:13:16,720
to really track uh where our views were

396
00:13:15,920 --> 00:13:18,639
coming from

397
00:13:16,720 --> 00:13:20,399
where people were clicking we know why

398
00:13:18,639 --> 00:13:23,200
were they clicking

399
00:13:20,399 --> 00:13:24,240
we came up with these funnels about like

400
00:13:23,200 --> 00:13:25,760
all right here's where they're coming

401
00:13:24,240 --> 00:13:26,720
from and here's where they're

402
00:13:25,760 --> 00:13:28,160
they're moving here's what they're

403
00:13:26,720 --> 00:13:28,880
spending their time and this is how you

404
00:13:28,160 --> 00:13:31,680
know we

405
00:13:28,880 --> 00:13:33,200
we turn them around and and uh see some

406
00:13:31,680 --> 00:13:37,360
actionable items

407
00:13:33,200 --> 00:13:38,959
um so the so the there's a lot of

408
00:13:37,360 --> 00:13:41,760
what i'm saying here is there's a lot of

409
00:13:38,959 --> 00:13:43,279
analysis that goes into

410
00:13:41,760 --> 00:13:44,880
marketing and there's a lot of money

411
00:13:43,279 --> 00:13:46,079
invested at so that people can say all

412
00:13:44,880 --> 00:13:48,079
right we're

413
00:13:46,079 --> 00:13:51,120
things are working here let's spend our

414
00:13:48,079 --> 00:13:52,959
money here uh et cetera so

415
00:13:51,120 --> 00:13:54,240
if you know 50 of those marketing

416
00:13:52,959 --> 00:13:56,480
professionals say that

417
00:13:54,240 --> 00:13:58,000
video has the best return on your

418
00:13:56,480 --> 00:14:00,160
investment

419
00:13:58,000 --> 00:14:02,560
uh let me just think about that think

420
00:14:00,160 --> 00:14:06,079
about what you could do today

421
00:14:02,560 --> 00:14:08,720
to start your video plan to disseminate

422
00:14:06,079 --> 00:14:08,720
your content

423
00:14:09,440 --> 00:14:16,880
so also here uh visual content

424
00:14:14,079 --> 00:14:18,399
uh is 40 times more likely to be shared

425
00:14:16,880 --> 00:14:20,959
on social media than

426
00:14:18,399 --> 00:14:22,160
other types of content and think about

427
00:14:20,959 --> 00:14:24,720
that i'm trying to think of any time

428
00:14:22,160 --> 00:14:27,440
i've seen a viral

429
00:14:24,720 --> 00:14:29,360
i guess i guess memes or memes or some

430
00:14:27,440 --> 00:14:32,720
some viral visual information

431
00:14:29,360 --> 00:14:35,760
uh but like

432
00:14:32,720 --> 00:14:38,880
music that doesn't have video

433
00:14:35,760 --> 00:14:41,279
i you know just that visual content it's

434
00:14:38,880 --> 00:14:42,560
it's so much more likely to be shared

435
00:14:41,279 --> 00:14:44,079
and when you are

436
00:14:42,560 --> 00:14:45,760
when you have information that can be

437
00:14:44,079 --> 00:14:48,480
shared you know that's

438
00:14:45,760 --> 00:14:50,320
a lot of times word of mouth these days

439
00:14:48,480 --> 00:14:53,440
especially if you're looking at

440
00:14:50,320 --> 00:14:54,560
social media as um

441
00:14:53,440 --> 00:14:57,199
you know the place where people are

442
00:14:54,560 --> 00:14:58,800
gathering these days uh

443
00:14:57,199 --> 00:15:01,839
i mean i'm talking specifically about

444
00:14:58,800 --> 00:15:03,680
covid uh and any restrictions on

445
00:15:01,839 --> 00:15:05,920
you know being out you know we've had

446
00:15:03,680 --> 00:15:08,079
these necessary quarantines but

447
00:15:05,920 --> 00:15:08,959
word of mouth really was what's going on

448
00:15:08,079 --> 00:15:12,480
online right

449
00:15:08,959 --> 00:15:14,399
so people are way more likely to share

450
00:15:12,480 --> 00:15:15,920
this visual content social media than

451
00:15:14,399 --> 00:15:16,800
any other type of content that you put

452
00:15:15,920 --> 00:15:20,000
out there

453
00:15:16,800 --> 00:15:21,760
uh from your business um so

454
00:15:20,000 --> 00:15:23,120
so i mean this is a lot of information

455
00:15:21,760 --> 00:15:26,079
right uh

456
00:15:23,120 --> 00:15:27,600
and uh got this podcast going you know

457
00:15:26,079 --> 00:15:29,920
teaching you a little about uh

458
00:15:27,600 --> 00:15:31,120
how to make your you know your videos

459
00:15:29,920 --> 00:15:35,040
successful well

460
00:15:31,120 --> 00:15:37,279
well where do you start so

461
00:15:35,040 --> 00:15:39,680
so i'm gonna point you to uh a few

462
00:15:37,279 --> 00:15:44,480
resources here in just a minute

463
00:15:39,680 --> 00:15:46,639
but basically if you go onto our website

464
00:15:44,480 --> 00:15:48,720
and look up video supply dot com slash

465
00:15:46,639 --> 00:15:52,160
resources

466
00:15:48,720 --> 00:15:55,279
there are many many guides that can

467
00:15:52,160 --> 00:15:57,680
help you start

468
00:15:55,279 --> 00:15:59,519
using video in your business we've got

469
00:15:57,680 --> 00:16:02,320
the video scripting guide

470
00:15:59,519 --> 00:16:03,920
five video marketing mistakes video

471
00:16:02,320 --> 00:16:06,560
marketing guide

472
00:16:03,920 --> 00:16:07,680
brand messaging guide marketing plan

473
00:16:06,560 --> 00:16:10,320
guide

474
00:16:07,680 --> 00:16:12,720
and uh and you can go you know on our

475
00:16:10,320 --> 00:16:15,360
site and download those for free today

476
00:16:12,720 --> 00:16:16,880
and start filling them out they've got

477
00:16:15,360 --> 00:16:17,519
prompts they've got questions they've

478
00:16:16,880 --> 00:16:20,240
got

479
00:16:17,519 --> 00:16:22,000
you know things for you to do to really

480
00:16:20,240 --> 00:16:24,800
narrow down what it is that

481
00:16:22,000 --> 00:16:26,480
you can do to begin your you know video

482
00:16:24,800 --> 00:16:30,079
creation process today

483
00:16:26,480 --> 00:16:33,279
uh but but where can you

484
00:16:30,079 --> 00:16:34,720
where can you start um so you could

485
00:16:33,279 --> 00:16:37,519
you know you could invest a little bit

486
00:16:34,720 --> 00:16:38,880
of time and energy to learn about

487
00:16:37,519 --> 00:16:41,519
what to do to make videos with the

488
00:16:38,880 --> 00:16:43,759
resources you have or how to do that

489
00:16:41,519 --> 00:16:45,440
um you know how to pull out your phone

490
00:16:43,759 --> 00:16:48,560
how to

491
00:16:45,440 --> 00:16:52,720
uh frame up a good-looking

492
00:16:48,560 --> 00:16:54,959
interview or uh you know

493
00:16:52,720 --> 00:16:56,240
how to edit it in a way that stands out

494
00:16:54,959 --> 00:16:58,560
above the rest

495
00:16:56,240 --> 00:16:59,839
you can go out and hire a videographer

496
00:16:58,560 --> 00:17:01,920
but uh

497
00:16:59,839 --> 00:17:04,640
you know the if you just hire a

498
00:17:01,920 --> 00:17:05,919
videographer to tell your story

499
00:17:04,640 --> 00:17:07,760
do they know how to help you in the way

500
00:17:05,919 --> 00:17:10,400
that benefits you the most

501
00:17:07,760 --> 00:17:12,160
you know sometimes sometimes your video

502
00:17:10,400 --> 00:17:14,000
your videographer may not be doing

503
00:17:12,160 --> 00:17:16,160
the best for you even though it may look

504
00:17:14,000 --> 00:17:17,360
good um

505
00:17:16,160 --> 00:17:20,400
so where can you go from there you can

506
00:17:17,360 --> 00:17:22,160
hire a marketing agency to help you out

507
00:17:20,400 --> 00:17:24,079
um you'll get some more resources there

508
00:17:22,160 --> 00:17:25,839
to get some experience there they can

509
00:17:24,079 --> 00:17:27,439
tap into the video resources to help

510
00:17:25,839 --> 00:17:28,960
develop content that can

511
00:17:27,439 --> 00:17:31,120
help you to share your message in the

512
00:17:28,960 --> 00:17:32,640
right way uh and to

513
00:17:31,120 --> 00:17:36,080
shed light on your brand in the in the

514
00:17:32,640 --> 00:17:37,760
right way but uh

515
00:17:36,080 --> 00:17:40,080
but uh you can definitely go to our

516
00:17:37,760 --> 00:17:41,440
website videosupply.com

517
00:17:40,080 --> 00:17:43,360
resources and you can download those

518
00:17:41,440 --> 00:17:45,120
guides and i recommend starting with the

519
00:17:43,360 --> 00:17:47,280
video scripting guide but really

520
00:17:45,120 --> 00:17:49,200
you should download all of them um to

521
00:17:47,280 --> 00:17:50,400
begin to to know where the the best

522
00:17:49,200 --> 00:17:53,760
place is to start

523
00:17:50,400 --> 00:17:54,640
uh but then there's us so i'm with video

524
00:17:53,760 --> 00:17:57,360
supply

525
00:17:54,640 --> 00:17:58,559
uh dallin who's typically a co-host on

526
00:17:57,360 --> 00:18:01,200
this podcast

527
00:17:58,559 --> 00:18:02,480
with content supply um you can discover

528
00:18:01,200 --> 00:18:04,640
uh or you can

529
00:18:02,480 --> 00:18:06,400
have a discovery call with us today uh

530
00:18:04,640 --> 00:18:07,760
we've got we've got links on our website

531
00:18:06,400 --> 00:18:09,840
that will take you to

532
00:18:07,760 --> 00:18:11,280
a page you can schedule a call you can

533
00:18:09,840 --> 00:18:14,480
talk to us and and we can

534
00:18:11,280 --> 00:18:16,640
really help you to dissect your audience

535
00:18:14,480 --> 00:18:18,240
i mean that sounds kind of gross but we

536
00:18:16,640 --> 00:18:20,400
uh we can get really help you get

537
00:18:18,240 --> 00:18:21,760
into the weeds and the inner workings of

538
00:18:20,400 --> 00:18:24,400
your audience

539
00:18:21,760 --> 00:18:25,360
um and pull out your audience's pain

540
00:18:24,400 --> 00:18:28,880
points

541
00:18:25,360 --> 00:18:31,760
what they want what they need

542
00:18:28,880 --> 00:18:32,640
how to communicate with them and how to

543
00:18:31,760 --> 00:18:35,520
help you truly

544
00:18:32,640 --> 00:18:36,240
reach your audience in the way that you

545
00:18:35,520 --> 00:18:38,320
can really

546
00:18:36,240 --> 00:18:39,840
start to connect with them and if you

547
00:18:38,320 --> 00:18:43,039
make that connection

548
00:18:39,840 --> 00:18:44,960
um you know and and are able to share it

549
00:18:43,039 --> 00:18:47,039
on the platforms that you'll define

550
00:18:44,960 --> 00:18:48,400
through these guides you'll be able to

551
00:18:47,039 --> 00:18:52,160
reach your audience you'll be

552
00:18:48,400 --> 00:18:55,440
really able to connect there and to

553
00:18:52,160 --> 00:18:56,960
um to maximize

554
00:18:55,440 --> 00:18:59,600
the the technologies that you already

555
00:18:56,960 --> 00:19:02,559
have and the platforms that are so

556
00:18:59,600 --> 00:19:03,919
readily available to you to be able to

557
00:19:02,559 --> 00:19:07,360
and grow your business

558
00:19:03,919 --> 00:19:10,240
you know i mean up to 50 50 more than

559
00:19:07,360 --> 00:19:11,679
non-video users

560
00:19:10,240 --> 00:19:13,360
so start today you know if you're

561
00:19:11,679 --> 00:19:16,240
watching this podcast uh

562
00:19:13,360 --> 00:19:17,200
make sure to to subscribe to it or

563
00:19:16,240 --> 00:19:18,960
download every week

564
00:19:17,200 --> 00:19:21,280
we we have content new content every

565
00:19:18,960 --> 00:19:22,640
week and you can watch this podcast on

566
00:19:21,280 --> 00:19:25,200
youtube

567
00:19:22,640 --> 00:19:26,960
and we really go into you know a lot of

568
00:19:25,200 --> 00:19:28,799
those aspects about breaking down your

569
00:19:26,960 --> 00:19:29,919
audience about defining your platform

570
00:19:28,799 --> 00:19:31,360
and your purpose

571
00:19:29,919 --> 00:19:33,280
you know how to approach your audience

572
00:19:31,360 --> 00:19:36,080
in such a way to you know

573
00:19:33,280 --> 00:19:36,960
stand out profitably in the marketplace

574
00:19:36,080 --> 00:19:38,720
and so

575
00:19:36,960 --> 00:19:41,039
i recommend you know subscribing to us

576
00:19:38,720 --> 00:19:42,000
on youtube uh listen to us every week on

577
00:19:41,039 --> 00:19:44,480
uh

578
00:19:42,000 --> 00:19:45,120
on the the podcast and uh subscribe to

579
00:19:44,480 --> 00:19:48,240
us

580
00:19:45,120 --> 00:19:48,559
um and we'll really be able to show with

581
00:19:48,240 --> 00:19:52,559
you

582
00:19:48,559 --> 00:19:56,000
share with you how you know we can

583
00:19:52,559 --> 00:19:57,840
help you to stand out in your

584
00:19:56,000 --> 00:20:00,559
in your market and to grow your business

585
00:19:57,840 --> 00:20:02,159
so thanks again for joining today

586
00:20:00,559 --> 00:20:04,039
uh one more time i'll leave you with

587
00:20:02,159 --> 00:20:07,440
that resource it is uh

588
00:20:04,039 --> 00:20:08,400
videosupply.com resources and uh really

589
00:20:07,440 --> 00:20:11,039
hope to see you guys

590
00:20:08,400 --> 00:20:12,570
on our upcoming podcast so stay tuned

591
00:20:11,039 --> 00:20:18,840
for more

592
00:20:12,570 --> 00:20:21,840
[Music]

593
00:20:18,840 --> 00:20:21,840
thanks

594
00:20:22,080 --> 00:20:24,159
you

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