How To Stand Out Profitably And Attract Your Perfect Audience With Belief-Based Messaging

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hello and what's up everyone welcome back to the show what uh we wanna what i

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wanna talk about today let me silence this music i wanted to kind of kick off a little bit of

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irish music being since it is saint patty's week

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are going to talk about how to stand out profitably and attract your perfect audience with

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belief-based messaging so many entrepreneurs and brands fail to profitably stand out to grow their

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business they're invisible they're unseen they're unheard to the audience of buyers out there who would

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love what they offer and i want to change that um that is

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part of my mission and that's why i want to welcome you to visionaries um here at visionaries

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we believe it's time to take a stand for what you believe in and fully commit to the brand mission you're called to build

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we're on a mission to help you clarify create and communicate your vision for a happier more meaningful life business

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and community so to kick things off um on this show i want to talk about one thing

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i'm grateful for i recognize that i probably don't do it enough maybe we think it but we don't speak it

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and i think recognizing those moments of gratitude is important so first off and this one's a little

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unique i guess but uh i'm grateful for technology uh i'm looking around at at the setup i have

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um i'm kind of a gearhead i like tech um and i've got my phone going live

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i've got my camera connected to up to computer going live uh i may have graphics throughout uh

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here i can even play one now and i just think oh there we go i'm over top the graphic

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i just think there's so so much power in technology and it can be used for good and it can be used for bad and we've

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seen evidence of that all throughout history whatever form that technology takes and so i

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am grateful for technology so ask yourself what are you grateful for today what's relevant to what you're doing

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right now uh you can find little moments or big moments of gratitude so

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back to the topic of what we're going to talk about so how to how to stand out profitably and attract

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your perfect audience with belief based messaging what does that look like

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well one of the best ways to stand out and be different and to get noticed for all the right

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reasons is through what i call belief statements

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when you can communicate what you believe and what is true to you i guarantee it will be true to many more

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people we often find belief statements done well within political social religious

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movements where people feel like they can be a part of something they can belong they can have a sense of identity so

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when you can communicate belief statements then you can easily attract the people you feel called to serve because

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they can they're interested in thinking more like you um it's not in a way that is um

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it's not coercion it's not hard selling it's more of just inviting them hey like this is how i

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like to live my life or this is how i like to operate operate my business

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if this is interesting to you if you feel connected to what we do what we stand for what we believe

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in then feel free to follow along and if you find

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the opportunity you know if you find that our products and services also fit with helping you do this as well because

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your product services will align to these belief statements then feel free to buy but it makes the

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selling process easier and people kind of make that emotional connection be like oh i enjoy

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following this person and because i enjoy following them and i believe a lot of things that they say

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then whenever they talk about their products or services it the demand is there and it's an easy

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sell so let's talk about what it looks like

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to create your belief statements let me just bring this down cool

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looking good looking good making sure it's on the channels belief statements so it can be as simple

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as creating a series of phrases or statements that simply yet powerfully communicate what

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you believe what you stand for in your business

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and this is a big part of brand building is that it's one thing yeah to

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put together a product or service and you're selling it it's solving a problem people want to buy it

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but that only gets you so far eventually people will go to another business your

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competition if you don't if you don't invite them into a story that's about them

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and belief statements are one of the best ways to do that so uh let's start off i'm going to share

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my screen uh so for those of you who are watching or listening on channels that you can't see this

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tune into youtube and you can be able to watch this or our facebook group so let me expand this out and i'll

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describe it and go as we go along as well okay so i've got a document pulled up here

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which literally says our belief statements and it starts off we believe dot dot dot we believe

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it's time to take a stand for what you believe in and fully commit to the brand mission you're called to build

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okay so you heard me say that early on that is one of our core beliefs if you feel like that connects

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with you then you know you're like hey tell me more or what kind of products or services do you

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sell and so if you feel a sense of connection to the identity around that as well so okay

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let's break it down so believe it's time it's time right now right this moment to take a stand

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what does it mean take a stand not literally i mean i guess you can stand up but i'm gonna screw back a little bit um

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it can mean you you literally stand up but more so it's a you know fictitive

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standing up where you take a stand if people are telling you you can't think a certain

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way you can't act a certain way you can't live a certain way taking a stand is the moment that you

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show them what you believe and what you're willing to die for basically um and as dramatic as

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that may sound and especially if you have a business uh you're not gonna you know it's not

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gonna be a fatal moment but it's important to communicate what is a non-negotiable

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and so that's what these belief statements are so take a stand for what you believe so you got to

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communicate actually what you believe so people know hey i know what they stand for i can stand with them

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or if i don't agree with it i'll stand against them you know there's it's black or white it's uh there's that

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contrast you're either in or you're out so you take a stand for what you believe and then fully commit

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to your brand mission that you feel called to build so your brand mission is and we'll doc

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talk about that in a second we talk about vision and our mission you feel called to build

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something and the mission so first off the vision is where you're going to go like what is

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that future that you envision for the world the community

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and then so that's the where to where you're going and then the mission is how you're going to get there who's

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going to help you get there and what it is that you need to do to make that happen

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okay so we got that here's a few other belief statements that i've created and this can be a long list

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for your brand you don't make it too long because you want to make sure your team or your customers can understand or at

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least remember a few key ones um but make it makes make it possible to to memorize

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uh to be able to communicate so that way if someone may communicate something that conflicts to

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what your belief statements are then you can take that stand and communicate it back

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and do so in a way too keep in mind all of this is done with the lens of kindness generosity

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and positivity because if you don't if you're not motivated by some of those values then

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having belief statements that really are against you know doing against

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kindness you know that's that's not a great place to be and that's that's a big thing i believe in for sure

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is doing things born out of kindness and integrity and and things like that so a second

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part is we believe you can be who you want to be so we are all born obviously we're

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living here we're all born into a sense of belonging we have family we develop friendships

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different relationships and all of this comes back to the moment though that we're born we're

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born as an individual we are our unique people yet the same in

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the sense that we are all part of the big human family and but in in that sense of

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identity we can take claim out of becoming who we want to be and um

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and whatever identity that may look like be that a a awesome dad maybe it is

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um an incredible partner or spouse maybe it is a business owner

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i speak to you as visionaries because i believe when you can take that identity of a visionary

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then you can become who you want to be because the visionary sets that

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vision of where they want to go where they want to take their brand where they want to take their customers

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and then the mission that they invite people to be a part of

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is the journey that takes them there so you can be who you want to be another belief statement we believe the

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future is for those who see it and then build it you know where a big part of this is

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born out of this belief statement for me is obviously the visionary aspect of believing in the future

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that you first see and then you seek to build

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uh but it's also borne out of this idea that there's in all things there's first a

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spiritual creation and then a physical creation the spiritual creation

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is not tangible it happens in your head maybe even it happens on on paper right you

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you build a model of it but it's not it's not physical yet it's not fully built yet uh it may be your next project

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your next product or service your next brand uh or your current one right a project

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that you're currently working on you first see it in your mind and then you seek

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to build it it's that spiritual creation and then that physical creation one uh one example i

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love of this um one of my favorite visionaries out there is walt disney he's one of the most recognizable ones

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you throw out his name people you know associate what he stands for what his company

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has stand for which is a big part family values um wholesome media hopefully right

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um through that lens when he was alive um but shortly before he passed away

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he was literally on his deathbed he was there in the hospital he was there with his brother roy his

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older brother who was a partner in his business who was

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basically running the books and other parts of business strategy and here's walt

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laying on the bed this is after disneyland has been built and

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it's a worldwide success people love it children love it and the plans were already in the works

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to build out disney world in florida and i don't think ground was

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broken yet but walt had such a vivid vision for what he wanted walt disney

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world to be like which was a bigger expansive experience than what disneyland

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had at that point and literally he's there laying on the bed painting

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out with his hand on the ceiling this is what i envisioned disney world to look like and to be like

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he was doing that spiritual creation before the physical creation happened

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unfortunately he didn't live to see walt disney world finished and in full operation

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but i can you can bet your bottom dollar that it really came together as he

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envisioned it because he had that vision of where he wanted to take things but then he communicated at first to roy

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and then to his team the company and that got translated into that physical creation

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so that definitely aligns to being that identity of a visionary

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another statement that i've created for for my business is we believe in ownership

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not victimship i believe that owners and victims are polar opposites you're

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either you either own a situation a decision a project

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or you are a victim to it uh victims often struggle a lot more not that owners

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don't struggle owners definitely struggle everyone struggles but it's the perspective of that

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struggle and that challenge you either become the victim or you become the owner when you become the victim

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you are negative you point out all of the flaws of you have a lack of hope lack of optimism

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you don't think that anything will work out and you see yourself as kind of a pity member to the

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experience and then ownership is when you can take ownership

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recognize that there are flaws you have there are areas for improvement yet you're willing

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to commit to what that next level can look like and to take ownership over those

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projects those problems those decisions

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okay and then another piece and this is this one's definitely connects to my own personal

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beliefs but i i truly do believe our personal beliefs especially if you're the business owner

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should fit within aspects of our brand beliefs because if we can align

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personal views to um brand views if we're the business owner then we can

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build something that aligns throughout all aspects of our lives and then we can

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invite team members and customers to align with that as well so i do believe in god and so i do believe

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and i this is i say it as a we believe statement we believe that god is the ultimate visionary and the perfect model for success above

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all else um he's perfect and he sets up a model for

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us to follow to be more perfect not that we can be perfect right this moment we're all imperfect

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but yet that we can go on this journey of that final result um

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always chasing and always seeking to become more more perfect more better

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so this uh this last piece that i have and this is an evolving list there may be adjustments and that's okay

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but all business decisions should be made all projects should be made through

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the lens of these belief statements we believe everyone has a powerful message inside of them

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that needs to be shared with the world okay so this one really speaks to

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what i love so much about the power of content and video to communicate a powerful message um

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share it with the world and invite people into that that message that mission that story that you're

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sharing so everyone has one by the way whether you are a brand builder

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maybe you're a freelancer maybe you're not even in business yet everyone has some kind of thing

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they want to say they have something to say sometimes the introvert in them uh i know this definitely kicks

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me in the butt sometimes as uh as an introvert but uh

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the introvert in them or there's lemony beliefs there's myths they feel this sense this fear of

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judgment that people will judge them if they speak their mind they speak what they believe

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but if you don't then you are robbing people of the opportunity of learning from you

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hearing your unique perspective and then even if you repel some people

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at the same time you will attract just as many people if not more because they can stand with you and

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recognize hey this person actually takes a stand for something

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this definitely connects to something that i love from the play and i'm sure eventually full

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movie hamilton where you've got these two political

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iconic characters from american history we got alexander hamilton who is this financial genius

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uh and uh and leader at this time to aaron burr uh he

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and aaron aaron burr and alexander hamilton were friends at times but they also were

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competition and often also polar opposites

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alexander hamilton at least as what was communicated through this uh

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this theater production took a stand and wanted the freedom

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wanted to make certain decisions and wanted to not take the safe road in order to see what he envisioned to be

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successful for his family his community and the nation that they were

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then set up to build and customize you know this american experiment and then aaron burr you know uh he

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was wishy-washy he didn't really take a full stand and he kind of catered to the times or what

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he thought people wanted to hear and uh i may butcher this phrase but there's

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something that alexander hamilton says to aaron burr that he's like if you don't take a stand like if you

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fall for something like what do you fall for so basically saying like why don't you take a stand aaron like you

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are failing to take a stand so no one's standing with you you're not winning the votes you're not making the impact that you

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want to make and so it all goes back to this idea of taking a stand and knowing what you want knowing what you want to

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create okay and i want to hit on this real quick so these are

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uh first are our vision so this is speaking to what i've written

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out as our vision and when you say our vision this is again where you want to go what is that

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future what does that future look like so the where we have a vision of a world where

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mindset environment and technology are no longer barriers to sharing

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influential messages that build profitable brands and meaningful relationships

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so what that speaks to is this idea that living in a world so this is the future

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or mindset so internal beliefs internal thoughts environment so what's around you what's

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outside of the mind who are the people what are the circumstances

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and technology so the tools are no longer a barrier to sharing

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influential messages with content with video that build profitable brands and

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meaningful relationships so at the end of the day um there's really a two-fold elements of

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success that i see um that often are yeah are the root of most successful businesses all

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successful businesses is that they focus on profit uh you definitely need to generate a profit and

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to make more money to extend your influence expand your team but then meaningful relationships both

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with the business owner and themselves with you as the visionary you need to have a meaningful relationship with yourself

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with your family with your coworkers with your employees and then with your customers and the community in the world at large

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and so to me having eliminating those barriers and making a

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path forward a plan forward for visionaries to build the future they

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want and do so by communicating what that future is to their team their family you know

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the community and uh and their customers because then when you can communicate that

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you can invite people into that story so that's the where is living in that

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world and gratefully thankfully

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there's a lot of tools out there that make that possible the technology nowadays makes it much easier and helps us

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achieve this vision right we've got the phones for video recording for audio recording for

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the written word for different types of content we got affordable cameras which 10

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years ago 10 plus years ago wasn't as affordable wasn't as democratized not as accessible

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as they are today the computer is the technology it's available in easy getter hands on and then

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environment so creating an environment you know we've seen quite this evolution from 2020 to 2021

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and and on there's this gonna be this constant evolution of environment that makes it easier or

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harder for us to clarify communicate and create a message that

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gets people excited to buy products and services and uh in this kind of

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communication let me pull this down real fast this kind of communication

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happens best when you have the environment that is set up for you to succeed

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because a lot of times whether it's our office space or

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if we're on the go and depending on if we got kids making noises what have you or

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then the environment is not set up for for us to succeed to click to easily communicate and

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actually that's one reason why like i've i give myself this sense of you know i've set up my technology

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i've set up my environment so i have my own office in the past i didn't i worked out on my

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my bedroom when i first started bootstrapping my business um and then i'm working on my mindset

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it's that's always the most evolving piece and often the hardest

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to uh to change and transform but my technology my environment are soft those are no longer

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barriers for me it's the mindset and so to help my mindset and to create better habits

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i've set a 10 am mountain standard time locked and loaded in my calendar every

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day to go live and to share different nuggets of value to help you build your vision

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uh communicate that vision create it and you know and fuel it with the content

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and videos that you need to succeed and grow your business and i give it i've i've tried to

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eliminate what my mindset may get in the way of put on my calendar get it locked people can't book time you

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know i i just it can't be interrupted it's not negotiable um and so committing myself to that

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and what helps on top of that is having accountability partners along the way is is really

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getting getting that set up for you to succeed and my mindset's gonna be the hardest piece but but that's why like

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for me it's like okay how can i be the best case study to this this vision that we have and

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then through the coaching the services the training the teaching that i do

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how can i be the best case study through the process and act in integrity so that way people

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can also eliminate the mindset the environment and technology that gets in the way of

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helping them share influential messages that helps them build a successful business and develop more meaningful

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relationships so that is part of my vision um and

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definitely yeah and like i saw a note i think it was from kyle that teaching is definitely the best way

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of learning the more we can teach the more we can learn how to better communicate the

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ideas that are in our head um and remove the limiting beliefs and the mindset

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blocks that are gonna keep us from showing up and getting those influential messages

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out to the world okay so that's where i want to go that's what i might i want to invite that

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future um experience to you guys to to follow

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along and take part in and the what the who and the why so our mission of getting there is going back and i'm

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going to say it for a third time in this episode but going back to this belief that it is time for you

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to take a stand for what you believe in and fully commit to the brand mission you're called to build

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because when you can do that when you fully commit that is one of those first steps in getting your mindset more in

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a uh in the right place so video supply um video supply which is

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our our main offering right now um those some of you may have heard me

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reference content supply that is my my bigger brand we have a lot more things happening underneath that

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um but for the sake of this we're talking about video supply and you can insert content supply video supply whatever

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into that piece so video supply will help you clarify create

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and communicate your vision for happier more meaningful life business and community and so we are on

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a mission to empower visionary entrepreneurs experts and businesses to achieve

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success in life and business with impactful solutions for their messaging

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marketing and content so that is a mix of speaking to the who

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right visionary entrepreneurs i spoke to the why of those beliefs you know you can even

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insert some of your belief statements into here and then what is it that we're doing we're going to be empowering

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these entrepreneurs to achieve success in life in business with impactful

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solutions for their messaging so how they talk about what they do their marketing how they get that message out to the

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masses and then content we believe

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the people who change the world are the ones who take a stand for what they believe in

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reiterating some of those statements i said before share that message with content and by others and to their shared purpose so

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it's an invite always when you share an influential message you're doing so in a way that invites

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people into that story that's about them every time so that is uh those are some

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of the main pieces um i would i would begin with um i would begin really with our vision uh

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first and foremost actually uh i know we're talking a lot about belief-based messaging here

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creating these belief statements but when you know what the future is that you want for yourself for your family

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for your community for your customers community clearly what that looks like

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um and even go as far like i mean i can expand upon this vision by the way to communicate like what is that what

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does that that climatic see that end scene of a movie look like after everything's resolved when life

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looks so good who are you surrounded by what are you

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doing what does life look like what does the business look like is it a 10 million dollar business is it

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100 million business is it maybe just a million dollar business you have a small team yet you are you

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have the freedom of time of finances to give back and to serve people

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um and so describing what that looks like um and oftentimes those can be broken down even to results-based bullet points

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uh i've got examples of my on my website of what results look like after someone

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follows the video supply process so get clear on what that vision that

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future looks like and then as you do that then i would step into the belief

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statements next because the belief statements really are going to bridge

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the divide the small divide but the divide between your vision and your mission because then you can

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filter all your decisions and what you write and do through these belief statements so

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writing out belief statements like and start with your personal beliefs your personal values like what do you believe um and i'm not

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asking you to get religious here or political here or even super social here

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but just communicate you know like what uh what do you currently filter your decisions through each day do you

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believe that you know it's important to have time with family to have time freedom do you believe that everyone should have

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uh time freedom um right now and in their future to do what

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they want with their time and to give back do you do you believe people should be more charitable do you you know like

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do you believe like just just writing out what you believe just

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brainstorm it spend that time and sit in that silence and a lot of these beliefs you'll find

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are going to be done through this sense of identity and belonging

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that when you communicate these belief statements people feel like hey i can identify with that and i want

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to be a part of these beliefs as well i want to take ownership over these beliefs

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so these belief statements get those written out and then go down to your mission

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communicate what it is your mission is who is involved with it and why you're doing it it's your big why

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and then you can fit some of your belief statements some elements of those and to your mission statement but also um

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communicate what is that journey that you your team even your family

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your customers need to go on what needs to be achieved in order to then achieve and build that vision that you

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have this is where belief based messaging is born out of it

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is inviting people into also believing with you what you believe okay

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so what uh what do you think about that did you like it you're like hey i'm

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looking for a little more clarity i would love to develop more belief statements but um

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i don't know where to begin or maybe you're like hey i'm loving this i'm gonna kind of workshop this on my

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own whatever step you may be on doing this maybe you already have

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some clarity on this one thing i do want to invite you to take part in is an upcoming five-part

33:01

free documentary series that you can get your ticket for by going to videosupply.com series

33:09

and what we're doing is we are breaking down what the main transformations you need

33:15

to take both through your mind but through your actions and through your business decisions in

33:22

order to transform your business from invisible to unforgettable you may already be visible

33:28

in your business but you're still looking to level up and become more visible more unforgettable more of that

33:34

visionary business owner that you know that you are and so we're going to talk about that with a series of messages from me

33:41

for my team but also from other guest experts contributing this idea of what it means to be a

33:49

visionary and what it means to transform a business from invisible to unforgettable so yeah again you can go to

33:56

videosupply.com series to be the first notified for when the documentary series becomes

34:02

live and you can watch it join our watch premiere party and and take part in that and we'll

34:07

expand upon these ideas here that we talked about around belief based messaging

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and building the vision you have for your business and in the future that you want so thanks for tuning in uh i'm so

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excited to keep sharing more with you through the show you're keeping me accountable and uh

34:28

through this process and joining me live and feel free to share this comment down below if you have any follow-up questions

34:33

um one comment that came up which is let's see from kyle is this a small

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scale thing or a large scale focus i want to get more into creating content on youtube and instagram

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is something like this crucial on that small stuff a small side hustle type stuff

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yes i would say so um don't let it you from just getting started uh

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you know showing up on different channels instagram youtube linkedin tick tock you

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know the list goes on in channels but having this kind of clarity allows you to begin with the end of mind

35:09

because if you don't know what kind of story you want to invite your audience into

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then you'll kind of be jumping back and forth to know hey like who am exactly am i

35:21

talking to what am i trying to help them do and uh and so you know it definitely shouldn't you

35:27

know it doesn't have to be the first step for you to get started but as long as you allow yourself to start creating

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start removing those mindset technology and environment barriers that exist getting those

35:39

messages out there and oftentimes that voice and that clarity of your mission your vision and those belief statements

35:45

will come as you take action uh but yeah i would recommend doing it as early on as possible as you

35:52

can um but not yeah not letting it stop you from simply just taking action and creating

35:59

uh so hopefully that was helpful and that was a really good point like i

36:04

i love that i think it's so great kyle uh okay so tune in again tomorrow next episode

36:12

we're talking more about developing more powerful messaging building marketing materials that work

36:19

get the attention that you need and then creating content that is impactful to help you grow

36:24

your business and again tune in register for that free documentary series

36:29

and until next time take care

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